Your role as the Royal PPC Manager
In a nutshell, your job as our PPC Manager is to bring in quality leads via all online avenues. You’re going to be judged on CPL, CPA, CTR, QS and other digital ad metrics, so you’ve got to be a full on PPC Jedi with a proven record of success.
Key responsibilities as our PPC Manager
Here are just some of the responsibilities and duties you’ll be asked to carry out as our PPC Manager:
PPC budget management. This is one of the most important tasks you’ll have. You need to know how much and where you need to spend the budget in order to bring in the best leads.
You’ll be working closely with our Communications and Visuals Teams (both of which are in Marketing) to create kickass funnels, HTML5 & search banners and landing pages that drive our conversion rates through the roof!
Analyse. Analyse. Analyse! You’ll need to analyse every campaign daily to ensure they’re running at optimum levels.
Putting together monthly presentations which compare last month’s results to the previous month. You’ll need to explain the peaks and troughs as well as give a fully detailed explanation as to how we got to these figures. Explaining future plans that you plan on implementing next month is also something you’ll need to add to your presentations.
Campaign Creation. Create, run, and tweak a series of campaigns such as Search, Display & Remarketing campaigns. Bear in mind that we’re not just targeting English speakers. Royal is a worldwide company and our clients speak a multitude of languages, so you’ll need to run successful multi-language campaigns.
Speak CTR, CPC, CPL, CPA, ROI, CR and QS fluently. If you have to Google what these are, there’s no need to apply.
Keyword Research. Yep, that’s on you too. Out of the box thinking comes in massively here. Simply stating that the keyword we should use is ‘Forex Trading’ doesn’t help anyone. You’ll need to be cleverer than that.
Tracking and Performance. This. Is. Huge. You’re going to work with other teams at Royal to ensure everything we do is fully tracked. If you’re not getting in the right data, how are you going to be able to optimise your campaign?
PPC Manager Requirements
Our standards here at Royal are super-high, and because we’ve implemented ‘Royal Standards’, we only ever take on the very best. Check out the list or PPC Manager requirements and bear in mind that each one of these requirements is a ‘must have’ and a deal-breaker.
3+ years’ experience working with AdWords, Bing, and creating ads on social platforms such as Facebook, LinkedIn and Twitter.
Outstanding knowledge of paid search; how it works, what to do and when, as well as what not to do.
Critical: Hands-on experience when it comes to managing international PPC campaigns.
God level attention to detail, which is needed when analysing your campaign stats.
Experience of managing PPC budgets.
Experience when it comes to creating and presenting campaign reports which focus on the ROI, CR and future plans.
Advanced level experienced of Microsoft Excel. This is key as you’re going to be using Excel a lot when it comes analysing large datasets.
Very good experience when it comes to getting the most out of mobile advertising.
OCD Proficient. Attention to detail is one of the biggest requirements for any PPC Manager.
Some advantages that could get you in the door
When it comes to selecting our PPC Manager candidates, we take a look at the whole picture and select the candidate that fulfils all the criteria we’re looking for. If you’ve got experience in the following, you just might beat the other candidates to the PPC Manager post:
SQL experience would great, but it’s not a deal breaker. As our PPC Manager, you’re going to have to be extremely proficient with database driven web analytics. Crunching these numbers by being able to speak to a database using SQL is an advantage.
Experience in working in the Forex industry will definitely be considered an advantage.