PPC/Paid Ads Specialist

Scale Army

Paid Advertising Strategy & Implementation

• Develop and execute paid ad strategies on Google Ads and Meta (Facebook / Instagram) tailored to client needs and industry standards.

• Continuously optimize ad campaigns to improve ROI through performance analysis and strategic adjustments.

• Drive qualified leads and conversions through high-performing paid ad campaigns.

Reporting & Analysis

• Generate detailed performance reports covering key metrics such as CTR, CPC, and conversion rates.

• Use data insights to refine and enhance campaign strategies for continuous improvement.

• Communicate results and actionable recommendations to clients.

Collaboration & Client Communication

• Partner with the broader marketing team to ensure paid ad initiatives align with overall marketing goals and brand messaging.

• Engage directly with clients to understand their objectives and translate them into impactful ad strategies.

Qualifications

>Experience

• 3+ years of experience managing PPC and paid social ad campaigns, ideally within B2B sectors.

• Proven track record managing Meta Ads and Google Ads campaigns.

• Experience working directly with clients, providing updates and performance insights.

Skills

• Strong analytical and data interpretation skills for performance optimization.

• Excellent communication and reporting abilities in English.

• Demonstrated success delivering measurable results through PPC campaigns.

What Success Looks Like

• Consistently executing paid ad campaigns that drive leads, conversions, and strong ROI.

• Ongoing campaign optimization informed by data and client feedback.

• Effective, proactive communication ensuring client satisfaction and strategic alignment.