PR & Communications Manager- MENA Region

Georges Hobeika Atelier

Responsibilities:

1. Brand Representation & Image Management

• Ensure consistent messaging aligned with the brand s identity and values.
• Monitor and manage the brand s reputation across all platforms.
• Explore Potential collaborations that might be valuable for the brand

2. Media Relations

• Build and maintain relationships with key fashion editors, journalists, influencers, and bloggers
• Pitch stories, product features, and interviews to fashion media outlets.
• Coordinate press releases, media kits, and look-books.
• Prepare press Kits ahead of shows
• Draft press release for key placement
• Handle interview in coordination with co-creatives
• Act as the face and voice of the brand to the public and media.

3. Event Planning & Management

• Organize and manage high-profile events such as fashion shows, product launches, and exclusive parties.
• Secure celebrity and influencer attendance and coverage.
• Coordinate press access and media coverage give direction where needed
• Act as the face of the brand

4. Influencer & Celebrity Outreach

• Collaborate with stylists and agents to place products on celebrities for red carpets, magazine covers, and public appearances.
• Negotiate and manage influencer partnerships, gifting, and endorsements
• Develop event-base gifting strategies as part of our relationship-building strategy
• Manage Seasonal and special occasions gifting depending (ideation and follow up on execution process)
• Handle Celebrity fittings on ground, provide briefs for customs looks and follow up on execution process from start to end

5. Crisis Communication

• Handle sensitive situations like negative press or social media backlash.
• Draft official statements and coordinate internal alignment on crisis response

6. Marketing Strategy alignment

• Oversee or collaborate with the marketing team on key events, media placement and reporting Track
• Press coverage and compile regular PR reports.
• Measure ROI of campaigns and media placements.
• Use media monitoring tools to assess sentiment and engagement.

7. Fashion show preparation

• Identify the right press outlets and curate a gust list that ensure optimal exposures for both ready to wear and couture shows
• Handle invitations, seating and celebrity dressing for the show
• Anticipate challenges and ensure clear communication if last minutes changes arise

Profile required:

5+ experience in Public Relations and communications, ideally within the luxury fashion house Familiarity with the luxury market codes and standards (brands tone, visual aesthetics and confidential projects)

Educational Background: Public Relations, Fashion Communication, Luxury Fashion, Journalism, or similar