* Heading Product Development- Concept to Launch for the perfume brands, product categories and segments.
* Work along with designers to develop packaging: choosing from different materials, finishing, colour palettes, creating prototypes, promotional materials, POS, window displays for showrooms, catalogues, brochures.
* Writing creative briefs, articles and product related content.
* Work in collaboration with sales and marketing teams in identification of market needs , olfactive preferences, and development of promotional strategy
* Work with external agencies to plan launch events , Advertising campaign, product communication, social media activities.
* Initiate and direct the development of new products.
* Plan strategic launch of products across various Brands -Assist in olfactive direction of fragrances as per the brands strategy, and to create commercial and wearable scents while keeping up with olfactive trends.
* Maintain compliance with packing regulations - local (Dubai municipality ESMA / SASO) , as well as international (IFRA/ Russian standards)
* Work closely with cross functional departments like Quality control, Production and Sales to execute product development.
* Identify and Source for design agencies, event agencies and suppliers.
* Work with suppliers to identify quality issues with existing products and find alternative solutions.
* Developing new products taking into account local competitive landscape.
* Writing Sales manual and training Sales promoters about olfactive profile across various products.
* Creating Standard operating Procedures for Packing, New Product Development and Quality Inspection.