Product Manager - Haircare

Topgear Consultants

Roles & Responsibilities:

To prepare and execute marketing and brand building strategy and to attain given top line and bottom-line targets through development of requisite marketing mix.

To perform Market research and analysis.

Target Achievement

• To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

Agency Management

• To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

Market Research

• To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis

• To do both primary and secondary sales analysis.
• To do Competition / consumer, Media and Profitability tracking.

Development of Marketing and Brand Strategy

• To formulate long term and short-term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

Development of marketing mix elements

• To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:

Communication Strategy (including advertising)

Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

Media Planning

Packaging

Pricing Decisions

Product Development