Regional Commercial Director Kitchen Equipment

ECF Group

The Regional Commercial Director will lead the growth and development of the commercial kitchen equipment business across the region. This role is responsible for driving the performance across re seller, B2B, and group network sales channels. The ideal candidate will build and mentor a high-performing team, identify key areas of development and growth potential, implement effective sales strategies, and cultivate strong relationships with key stakeholders within the commercial kitchen equipment field.

Key Responsibilities

• Spearheading the development of the commercial kitchen equipment business unit in the region
• Develop and implement overarching sales strategies aligned with company objectives across resellers, B2B and group network sales channels
• Build and maintain strong relationships with regional key brands, dealers, consultants, contractors and clients
• Identify and capture synergies and business opportunities across group companies within the region.
• Monitor market trends, competitor activity, and customer feedback to drive strategic initiatives and continuous improvement.
• Identify and implement system and process improvements for increased efficiency and customer satisfaction.
• Set department-wide KPIs, sales targets, and performance metrics across all sales functions.
• Ensure smooth collaboration between departments to deliver a seamless customer journey from sales inquiry to order fulfilment and post-sales service.
• Collaborate with technical teams to boost AMC and after sales revenue
• Lead the development, and performance management of all business unit team members to foster a collaborative and high performance culture
• Present regular reports to senior leadership on sales performance, departmental health, and strategic recommendations.
• Ensure compliance with local regulations, internal policies, and ethical business practices.
  
  

KeyRequirements

• Bachelor s Degree in Business Administration, Sales, Hospitality or related field.
• Minimum 8 10 years of experience in sales leadership, with a strong background in commercial kitchen equipment.
• Existing relationships with key regional industry players
• Proven track record in increasing revenue and business development
• Proven experience managing cross-functional teams including direct sales, distribution and backend operations.