Regional Marketing Director LVMH

Job Description

Roles & Responsibilities

Desired Candidate Profile

Regional Marketing Strategy
Adapt global brand strategies to regional markets by incorporating local consumer insights, competitive dynamics, and cultural specificities
Define go -to-market approaches for the region including channel priorities, retail strategies, and media mix to optimize reach and effectiveness
Develop marketing plans aligned with regional commercial objectives, product availability, and budget constraints while respecting global brand guidelines
Campaign Execution and Localization
Lead campaign implementation across regional markets by coordinating asset localization, media planning, and activation calendars with local teams
Oversee brand positioning consistency while ensuring campaigns resonate with local
consumers through appropriate messaging, imagery, and channel selection
Manage regional activations including events, retail programs, and partnerships that create brand visibility and drive consumer engagement
Team Leadership and Coordination
Build and develop regional marketing teams with capabilities needed to execute strategies effectively and adapt to evolving market conditions
Provide direction to local marketing managers and specialists through clear objectives, regular guidance, and performance feedback
Foster collaboration across markets within the region to share best practices, leverage scale opportunities, and optimize resource utilization
Budget and Performance Management
Prepare regional marketing budgets and allocate resources across markets based on growth potential, strategic priorities, and commercial objectives
Monitor KPIs including sales performance, brand awareness, and campaign effectiveness to assess regional results and identify improvement areas
Track budget utilization across markets to ensure financial discipline and reallocate resources when circumstances require adjustments
Cross-Functional Partnership
Coordinate with regional retail, sales, and operations teams to align marketing initiatives with commercial calendars and inventory plans
Partner with global brand teams to provide market feedback, validate campaign concepts, and ensure regional needs inform central strategy
Manage relationships with local agencies, media partners, and vendors to ensure quality execution and cost-effectiveness
Vision & Brand Stewardship
Set and evolve the Maison s global visual merchandising strategy in alignment with creative direction and business priorities.
Define standards, guidelines, and governance frameworks to ensure brand consistency, innovation, and excellence at every touchpoint.
Partner with creative studios, marketing, and store design to translate inspiration into actionable, scalable solutions worldwide.
Global Execution & Operational Excellence
Oversee the deployment of visual merchandising campaigns, launches, and events across all geographies and formats.
Establish KPIs and performance analytics to measure, communicate, and enhance the impact of visual initiatives on business results.
Lead the governance of merchandising guidelines, display implementation, and continuous improvement processes.