Regional Marketing Lead - MEA

Client of Michael Page

Employer Active

Posted on 7 Apr

Experience

5 - 10 Years

Job Location

Dubai - United Arab Emirates

Education

Bachelor of Arts(Communication)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

  • Develop and execute regional go-to-market strategies aligned with business objectives
  • Conduct market access and opportunity assessments across MEA markets
  • Perform in-depth market analysis, including:
    • Installed base analysis
    • Competitive landscape evaluation
    • Pricing strategy and structure development
  • Identify growth opportunities to improve customer loyalty, retention, and share of wallet
  • Plan and execute integrated marketing campaigns, including conferences, workshops, and digital initiatives
  • Create engaging and informative marketing content and materials
  • Manage and optimize the regional marketing budget
  • Track and analyze campaign performance and ROI, adjusting strategies accordingly
  • Collaborate with cross-functional regional and global teams to implement product portfolio strategies
  • Drive branding, advertising, and promotional activities across channels

Desired Candidate Profile

A successful Regional Marketing Lead - MEA should have:

  • Minimum 5+ years of progressive marketing experience within the medical devices industry (mandatory)
  • Demonstrated expertise in:
    • Go-to-market strategy development and execution
    • Market analysis and market access frameworks
    • Competitive intelligence and pricing strategy development
  • Strong understanding of MEA healthcare markets, with exposure to multiple countries and market dynamics
  • Experience operating within multinational, matrixed organisations (preferred)
  • Highly developed analytical, strategic thinking, and problem-solving capabilities
  • Excellent communication, influencing, and stakeholder management skills
  • Fluency in Arabic and English is essential
  • Currently based in the UAE, with proven local market experience

Company Industry

Department / Functional Area

Keywords

  • Regional Marketing Lead - MEA

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Client of Michael Page

A global medical technology company specialising in innovative, minimally invasive solutions across multiple therapeutic areas. The organisation is known for its strong R&D capabilities and commitment to improving patient outcomes worldwide.

https://www.michaelpage.ae/job-detail/regional-marketing-lead-mea/ref/jn-042025-6712622

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