SUMMARY Revenue & Ecommerce Analyst will contribute to hotel Revenue Management department by supporting in development and implementation of effective inventory and pricing strategies based on future demand forecasts, current trends and historical data and lead the development and maintenance of E-Commerce strategies for both smooth business-to-business and business-to-customer transactions. Also responsible for managing the merchandising of the sites, tracking and responding to online sales progress, product availability and margins to maximize sales growth and profitability. The candidate is enthusiastic about the hotel, displays willingness to learn, pro-actively develops the Reservations Team and has a focus on Customer Satisfaction and promotes the desired work culture around the five core values of Trust, Integrity, Respect, One Team and Service of the Ramada Hotels Group and the brand ethos. It is not the intent of this job description to cover all aspects of the position but to highlight the most important areas of responsibility. KEY RESPONSIBILITIES - Revenue Strategy Support by assisting the Cluster Director of Revenue with essential administrative duties and fulfil reporting and analysis tasks, to ensure that the RM strategies as defined by the team can be executed in an efficient and pro-active manner - Closely monitor competitive pricing and understand the impact of relative pricing decisions on property performance. Perform competitor checks and report as appropriate - Assist the CDOR in developing promotions and strategies over different demand periods - Support the CDOR in effective implementation of Wyndham Revenue Management Standards, Policies & Procedures. (Rate Plans, Rate Categories, Market Segmentation, Profiles and all other PMS/IPS related RM functionality.) - Ensure the hotel has Best Rate Guarantee compliance, and work with the CDOR to minimize/eliminate BRG claims against the hotel. - Assist the CDOR with daily updates of the Revenue plan, balancing all figures with the PMS, and ensure all data input into the system is accurate - Assist in the preparation of 30-60-90 day fully updated Forecasts in the Revenue Plan Forecast Tool on a monthly basis. Work with the CDOR to prepare longer term forecasts and achieve hotel forecast accuracy goals - Participate in the property's weekly Revenue Management/Strategy Meetings and contribute to the Daily Operations Meeting. Act as the representative of the CDOR when needed - Develop personal understanding and knowledge of all Revenue Management related systems and tools - Produce and maintain a balanced scorecard for the key Revenue Management & E-commerce metrics - Review and analyze data on an on-going and end of month basis. Provide monthly report on production, trends, booking and stay patterns as well as channel analysis. Evaluation of the distribution channel performance (costs, commissions, number of reservations, revenue) and potential reasons for this performance. - Responsible for managing E-Commerce Platforms (Online Travel Partners, Extranets etc) the merchandising of the sites, tracking and responding to online sales progress, product availability and margins to maximize revenue growth and profitability. - Undertaking sales and traffic analysis to proactively identifying incremental revenue and profit opportunities for each e-commerce site. - Working with the partner account managers & marketing teams to coordinate all related marketing activity, affiliate marketing, email enquiries and online sales strategies. - Reporting to the management team on a monthly basis, providing accurate information on partner site's activity and profitability on a quarterly level as well as discussing problems / opportunities in existence. - To ensure all work is produced accurately - Checking complex quotations to ensure accuracy / maximum profitability - Identify and evaluate new marketing opportunities to increase the website traffic and online sales and promotions - Undertaking a research to understand the demographic targets, search engine traffic, media buying, etc.
- Collaborate with revenue team and functional department heads to define new channel strategies and actions
SKILLS & COMPETENCIES COMPETENCY (level of competency required for the role): Taking Responsibility - Strive for constant improvement and take responsibility for your own performance - Adhere to Ramada Hotel Group Corporate Code of Conduct - Adhere to Hotel Handbook and general policies and procedures - Adhere to Engineering Policies and Procedures - Report problems to Management with suggestions for resolution Understanding My Job - Clarifies own job responsibilities and looks for opportunities that will increase skills and job knowledge - Understands how their role fits with others and contributes to the success of business - Understands the hotel's facilities, products and services - Provides information when requested and promotes hotel's services, facilities and special events - Implements department procedures and policies as needed Customer Focus - Build and maintain positive relationships with all internal customers and guests in order to anticipate their needs - Anticipate guest needs, handle guest enquires, and solve problems - Create a positive hotel image in every interaction with internal and external customers - Adhere to hotel brand standards - Maintain a high level of product and service knowledge in order to explain and sell services and facilities to guests - Assist guests and escort them to locations within the hotel at their request - Maintain knowledge of special programs and events in the hotel in order to recognize and respond to guests needs - Maintain current Hotel information to be able to provide information to guests Teamwork - Demonstrate co-operation and trust with team members, supervisors, teams and across departments - Communicate well to ensure effective shift hand-over - Actively participate in organised meetings - Interact with department and hotel staff in a professional and positive manner to foster good rapport, promote team spirit and ensure effective two way communication Adaptability - Be open to new ideas and make changes in the job and routine as required - Work in line with business requirements.
Industry Type :
Hotels / Hospitality
Functional Area :
Accounts / Taxation / Audit / Company Secretary
Desired Candidate Profile
Degree in equivalent related Hospitality field - Expert knowledge of various business principles such as marketing strategy, revenue analysis, Online Travel Agent functions - Familiarity with hotel e-commerce business models and great project management skills - Proven track record in developing & managing successful e-commerce platforms and ability to drive new business initiatives - Hospitality Management related experience - Expert written and verbal communication skills in the English language - Excellent overall communication skills - Proficient in Microsoft Excel, Word and Power Point - Knowledge and grasp of Hotel Distribution, PMS & Revenue Management systems (GDS, internet, etc.) - Analytical skills for concluding results from data and developing strategy utilizing the same