For over three decades, Oracle has been the center of
innovation for business software birthplace of the first commercially available
relational database, the first suite of internet-based applications, and the
next-generation enterprise-computing platform, Oracle Fusion. Today, Oracle
provides the world's most complete, open, and integrated business software and
hardware systems, with more than 370,000 customers including 100 of the Fortune
100 representing a variety of sizes and industries in more than 145 countries
around the globe. And Oracle's 104,500 global employees are critical to that
The Oracle Direct EMEA Sales Programs team leads the
planning and execution of demand generation campaign activities within Oracle
Direct - the high volume transactional business of Oracle EMEA. Headquartered
in Dublin, this growing team is spread across a number of locations in Europe,
Middle East and Africa. The SaaS business is of one of the key priorities for
Oracle and we are a major player in this marketplace. You will help shape and
define the future of this business, working with our inside sales teams to
market and promote our SaaS offerings.
The ideal candidate has 3
years marketing/ sales programs experience with a technology company -
preferably a SaaS software provider with proven results marketing to the
mid-market and enterprise space. You will be a strategic thinker who requires
minimal supervision and have the ability to execute tactically in a
metric-driven environment. This role will be responsible for developing and
managing demand generation campaigns; from planning & executing to
analyzing & reporting results. You should be an excellent communicator,
technically astute, familiar with online media, entrepreneurial, comfortable
working in a dynamic, challenging environment and willing to roll up your
sleeves and do whatever is needed to achieve the incredible growth objectives.
Responsible for the development and
execution of a consolidated demand generation plan to meet defined pipeline
generation and revenue targets, taking into account both regional and product
priorities in support of the EMEA SaaS Inside Sales strategy and goals;
Ensure full engagement of inside sales
teams in relevant campaigns via ongoing communication;
Activities may include: co-ordination
of all contributors to campaign delivery; delivering campaign briefings,
continuous improvement in contacts lists and campaign content, reporting on
results of campaigns and successes, assessing campaign effectiveness,
recommending areas of improvement and innovation.
Promoting best use of demand generation
tools within sales teams, and sharing of demand generation best practice
between countries and teams.
Working with EMEA Marketing and sales
development teams to identify and create content for relevant and preferred
communication channels for customer engagement such as newsletters, emails,
landing pads, user forums, blogs, webinars, online advertising, SEO and social
Analyze pipeline, revenue and other
data for business planning and monitoring purposes.
Define campaigns and demand generation
activities to meet business goals.
Communicate regularly results of
campaigns and new initiatives to all stakeholders.
The SaaS Sales Programs Manager is part
of the Sales Programs team which supports Technology, Applications and Systems
sales teams across EMEA inside Sales.
Skills and Experience
Third level qualification or equivalent
3 years experience managing the
efforts for a B2B Software business.
Proven track record of generating
positive ROI from efforts.
Excellent project management skills,
with the ability to prioritize and manage multiple programs simultaneously.
Experience targeting mid-size and
Strong analytical skills and the
ability to track key performance indicators and analyze and report results.
Excellent and creative written and oral
Ability to work cross functionally and
influence without direct authority
Expertise in SaaS and cloud solutions a
Strong knowledge of internet marketing,
social media and social selling.
Ability to build relationships at all
levels in the organization and work across multiple Lines of Businesses and
have worked in the following capacities:
Direct Marketing Executive,
Channel Marketing Executive,
Field Marketing Executive,
Digital Marketing Executive, and Email
Marketing Campaign Manager.
Previous experience of working for B2B
Tech, SaaS company or similar.