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Sales Consultant - Distributor Security Systems

Access & Security Middle East

Posted on December 5, 2019

5 - 6 years Dubai - United Arab Emirates

Bachelor of Business Administration(Management). Any Nationality

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Job Description

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ASME is recruiting a Sales Consultant in Dubai. This position reports to the Sales Director and is responsible for proactively identifying, promoting and selling ASME electronic security products, solutions, and services to our channel partners (distributors, system integrators and installers) who are active across the MENA region.

As a Security Sales Consultant for ASME, you will work in a fast-paced, forward-thinking environment. You will have access to dedicated sales support, marketing and competitive research and back-office support to allow you to focus on what you do best – closing deals!

You will be responsible for growing our business and will lead efforts to identify and qualify new opportunities, grow current pipeline, execute the growth strategy, and convert leads into opportunities and into revenue generating programs and projects. This position will report directly to the Sales Director. In this role, you will be responsible for the entire business development lifecycle from lead to order while working with the technical team as well as our regional distribution partners. A successful candidate must have a proactive approach to developing new business.

Competitive base with uncapped earning potential!

Mentoring and training programs

Career advancement


Actively promote the sale and support of all ASME brands to new and existing business customers based on assigned revenue targets.

Understand security needs to determine appropriate solutions and work with support personnel to determine appropriate solutions where necessary.

Create, develop and maintain relationships with channel partners and growing our presence in the physical security market

Sell within the product pricing and campaign structure authorized.

Serve as liaison between customers and ASME departments ensuring customer satisfaction through the entire pre and post-sales cycle.

Remain current on technical information regarding ASME's products and services as well as the competitive landscape.

Maintain consultative sales and negotiation skills through ongoing training and development.

Provide regular updates to management via weekly and monthly reports.

Deliver sales presentations to customers and prospects.

Interacts with the sales team with regard to account forecasting.

Works with the Sales Director to manage the system's channel portfolio effectively. Follows-up after completion of the installation to make certain that the system is working properly, to explain its operation to the customer, and maintain a rapport that will result in continual referrals.

Identifying new opportunities prior to being released for bid and positioning our team for successful bids

Respond to requests for Proposals and Requests for Information in a timely manner, lead and contribute to large proposal efforts, negotiate and close profitable sales revenue.

Manage distributor buying programs, actively promote distributor promotions and programs to secure discretionary sales revenue, direct distributor personnel to ASME website for collateral material, effectively communicate all ASME policies, procedures, etc. to distributor personnel

Work closely with distributors to ensure that they quote all ASME specifications

Plan, coordinate, and conduct distributor product/solution training sessions

Collaborate with Consultants regarding specification strategy

Achieving targeted sales growth and maintaining a strong pipeline of business is essential.

Maintaining the company's customer information database (CRM) and ensuring that management is kept fully informed through reports

To become technically conversant with the company's product and service portfolio, being able to discuss the function of the equipment knowledgeable with current and potential customers.

Sales / Business Development

Desired Candidate Profile


A dynamic individual that is driven to chase sales, build relationships, upholding our companies’ standards and be a team player.

Expertise in pipeline development and conversion across both the public and private sectors

Success in both developing new business and growing established customer accounts

Strong technical ability in the security market

Experience of customer relationship management processes and systems

Demonstrated outstanding sales skills to channel partners at the executive level

Demonstrated ability to work with little direct supervision.

Ability to work well under pressure.

Ability to perform physical site surveys of construction sites, office buildings, industrial, government, commercial, schools, hospitals, retail, financial institutions and more.

Neat, professional appearance.

A full understanding of contracting, Procurement processes, writing winning proposals and specifications

Proven existing relationships in the M&E contracting and installations market

A professional and solutions-based approach to exceeding customer service requirements

Create and participate in opportunities to serve as a public representative and image builder of ASME in the community in order to network, develop and maintain ASME’s presence; e.g. promotions, attending events, relationship with the Chamber of Commerce and/or government ministries.

Fluent in English, Arabic is advantageous

Only those candidates who are currently eligible to work in the UAE with a driving license and own reliable transport will be considered for the opportunity.

Excellence in both verbal and written communication including bid writing and support to marketing colleagues

Previous experience in sales of security systems – access control, CCTV, etc.

Able to travel on a weekly basis to meet with customers, attend training programs, etc.

Must be able to work with Microsoft Office Suite programs (Outlook, Word, Excel, PowerPoint)

Experience working in the distribution channel of the physical security industry

Knowledge of local security market with local contacts.

Experience using CRM systems

Hunger to win and proven ability to proactively “hunt” for sales and meet/exceed sales quotas

Experience reading and understanding architectural, mechanical and electrical documents

Experience with security solutions specifically access control, CCTV and Video Management systems.

Proven communication, networking, and presentation skills

Exemplary writing skills, specifically when it comes to managing and writing large proposals

Candidate must be able to meet client security clearance when required to access the client’s data and/or government and financial sites.


High School Diploma or equivalent, however, comparable professional or security industry experience will be considered. Bachelor’s Degree preferred in Electronics or an aspect of Business.

Valid driver’s license, good driving record, reliable transportation.


3 years Business to Business (B2B) experience in the security industry

3 or more years sales experience with quotas and cold-calling

Minimum of 5 years of sales experience with an understanding of system design and application, pricing, lead generation, and time management.


Sales Consultant - Distributor Security Systems

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