Sales Executive

Qatar National Import and Export Co.

Posted on October 7, 2019

2 - 5 years Doha - Qatar

MBA/PG Diploma in Business Mgmt, Bachelor of Commerce(Commerce), Bachelor of Business Administration(Management). Any Arabic National, Indian, Filipino, Sri Lankan

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Job Description

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Job Objective:

• Implementing the sales and marketing policies and procedures within the company, and providing frequent reports to the management

Target Achievement:

• Optimize and achieve sales targets of the assigned customers / route/area
• Responsible for LPO collection and timely delivery for his assigned customers by coordinating with Delivery Driver / Logistic Coordinator/ Merchandise
• Follow the visit schedule assigned by Supervisor. Conducts all sales call steps from planning to collection and provides customer service support by providing creative ideas and recommendations to customers at floor level for better sales execution.
• Responsible to make sure that all sales orders are generated in the system.


• Ensure the availability of entire approved ranges of products at all times as per the company standard.
• Maintain the appropriate stock levels.
• Assist Sales Supervisor / Manager to list company products in the assigned outlets
• Checks on expiry reports and conducts spot visits to stores checking expiry, layout, space allocation, promotions, hygiene and other indicators as per policy, providing customers with solutions and alternatives to any product issues as expiry or any other.
• Responsible to prepare GRVs.


• Ensures that in-store merchandising and display of our products are exactly in line with the signed contracts (regular and promotional / rented or not rented) and always strives to get even better locations and space for the products.
• Monitor all Merchandising activities of all products as per pre-defined company parameters (FIFO, Planograms, shelves and products hygiene and presentation , POS material , no display of damages /expired products)
• Propose shelf rental – temporary and permanent agreements to Supervisors/ Manager.

Market Intelligence:

• Timely submission of any reports or market surveys as requested by the company (market survey, Competitors activity, ECP etc).
• Develops frequent sales and development reports by store showing all opportunities and areas of growth a exhausts all efforts to exceed the preset targets.
• Continuously collects data from market related to brands’ performance, competition prices, trading policies, consumers’ feedback, etc.

Promotional Activities:

• Responsible of all marketing activities - in-store implementation or facilitation
• Performs routine checks on all products shelf life time, advises customers in short life time’s remaining and suggest tangible and cost effective steps.


• Ensure payment collection within the stipulated time period (in coordination with Sales Supervisor/ Manager


• Develops a checklist for daily activities and requirements in terms of Fact book, cards, score cards, agreements, POS Material…etc and assumes full responsibility for all material in terms of confidentiality and breach of confidentiality.
• Maintain a respectable outfit during working hours.
• Respect work procedures of the customers and follow a courteous behavior in all dealings at all levels.
• Perform any other jobs assigned by the Sales Supervisor
• Responsible for vehicle maintenance, cleanliness, repair, and branding.
• Follow instructions and company rules and procedures related to HR, reporting time, vehicle handling,
• Ready to work in any area assigned by the management
• Work additional hours as requested by supervisor with overtime compensation
• Ensure all displays are as per agreed planogram
• Represents the Company at the customer level with professional attitude and looks

Work Contacts:

• Sale Supervisor/ Manager
• Salesman
• Customers
• Category Manager

FMCG / Foods / Beverages

Sales / Business Development

Desired Candidate Profile

Qualifications Required:

• Young and dynamic preferably within the age group of 25 – 35 yrs.
• Gender - Male / Female
• 2 – 3 years’ experience preferably in the FMCG sector.
• Candidate should have Qatar driving license a must.
• Knowledge of MS- Office a must.
• Proficiency in English Language a must. Both Written and Oral.
• Candidate should be presentable and smart.
- Fresh Graduates with required educational background can also be looked into.

Educational Qualifications:

• +2 level education, preference to Diploma in business, Marketing or a related field or Graduates

Competencies and Skills;

• Full understanding of the English language
• Computer skills: Knowledge of M.S. Office [Word, Excel, PowerPoint]
• Equipment: Knowledge of Cooling efficiencies & environment issues
• Team Building skills

Key Performance Indicators, KPI’s:

• Target achievement (Value and Volume)
• DSO (Daily Sales Outstanding) - Collections within approved credit terms
• Number of successful calls per day
• Expiry and Damage (Should be within approved Budget)
• Availability of Products (Zero out of stock of MSL products)
• Visibility (Should be maintained as per the agreement)


Sales Executive FMCG Business Development Marketing Cooling efficiencies

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Qatar National Import and Export Co.

QNIE (Qatar National Import and Export Co.) is one of the largest FMCG distribution companies in the State of Qatar. Trusted for its portfolio of brands, technology platforms and on ground execution, QNIE is committed in its vision to be a key player in the region. Our global and local partnerships help us keep one step ahead of the market, ensuring that we acquire the right talent and use the right technology to service our clients with a competitive product portfolio.
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