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Senior Analyst - Marketing Communications

Dubai Gold and Commodities Exchange (DGCX)

Posted on September 13, 2019

2 - 3 years Dubai - United Arab Emirates

Any Nationality

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Job Description

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Marketing Planning / Strategy and Branding
· Develop and implement marketing and communications plan to support the company strategy and product launches
· Create ongoing brand awareness for DGCX Group as required in key financial centres both regionally and globally
· Responsibility for managing the application of DGCX Group brands and maintaining the corporate identity adhering to brand guidelines
· Ensure lead generation opportunities are maximised in conjunction with the Business Development team
· Maintain the DGCX Group event calendar and timeline whilst preparing suitable social media campaigns to promote participation and attendance
Corporate Communications – PR
· Manage the relationship and act as central point of communication with the PR agency and DMCC Marketing Department
· Run selection process for the DGCX Group PR agency and at least bi-annually review the scope of work.
· Develop and manage the PR plan in conjunction with the PR agency
· Coordinate media interviews, questions and requests from the Press in conjunction with the PR agency
· Prepare media Q&As for specific issues and general use
· Liaise with the PR agency and produce press releases on monthly activity and other issues as required
· Dispatch DGCX Group news and press releases to internal and external stakeholder’s, via the PR agency channels and DMCC Marketing and social media
· Develop relationships with the media - Arabic and English - within the UAE to build up recognition and coverage in the region and initiate international coverage as and when required
Direct Marketing & Database Management
· Develop and dispatch HTML emails for product launches/DGCX announcements in conjunction with DMCC Marketing
· Creative control for drafting and publication of monthly newsletters containing up-to-date information on the DGCX Group
· Manage all aspects of member, client and media databases
· Manage digital and E-marketing through social media channels, such as LinkedIn, Twitter, Facebook and Hubspot
· Develop a digital and e-marketing plan that is suitable for and consistent with a B2B focused financial institution
· Develop monthly analysis report for Executive Committee covering monthly PR and website activity
Marketing Materials & Collateral
· Update, design, manage and print corporate brochures and educational materials in conjunction with DMCC
· Develop and update DGCX Group corporate presentations - content and data
· Ensure sign off process adopted for all marketing material
Design & Creative
· Develop, design and create concepts, on-brand and using correct logos and guidelines including, but not exclusive to designs for corporate brochures, adverts, events materials and presentations
Website and Online Campaign Management
· Responsibility for content management and updating corporate websites, maintaining and updating content in English
· Develop and manage online and digital campaigns and strategies, including the development of micro-sites (Arabic and Chinese) and viral marketing campaigns for product launches
Event Management & Education Programme
· Work with the CEO and Commercial Director for suggested event participation and budgets
· Manage events worldwide whilst also designing and maintaining event collateral including exhibition stands, pull up banners and promotional materials
· Manage relationships with key events organisers and suppliers to obtain cost efficient sponsorship packages
· Obtain relevant and interesting speaking and panel slots for financial and industry specific events
· Seek joint event and education opportunities with QVs, ISVs, banks, members and media
· Manage the corporate training programme and workshops as required
· Search and pitch for relevant industry Awards globally
· Provide the organiser and the judges with the company value proposition and key points to win the award

Banking / Financial Services / Broking


Senior Analyst - Marketing Communications

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Dubai Gold and Commodities Exchange (DGCX)

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Website https://www.dgcx.ae/dgcx/vacancies

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