Senior Analyst : Marketing Strategy EMSTEEL Group

Employer Active

Posted 21 min ago

Experience

2 - 8 Years

Job Location

Abu Dhabi - United Arab Emirates (UAE)

Education

Secondary School, Intermediate School, Any Graduation

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Job Summary:

The Senior Analyst – Marketing Strategy will be responsible for driving data-driven insights and strategic recommendations to enhance marketing performance, optimize campaigns, and support business growth. The role involves market research, competitive benchmarking, performance analysis, and collaborating with cross-functional teams to design and execute impactful marketing strategies.

Key Responsibilities:

  • Conduct in-depth market research, competitor analysis, and consumer insights to support strategic marketing initiatives.
  • Analyze marketing performance metrics (ROI, conversion rates, engagement, etc.) and identify improvement areas.
  • Develop data-driven strategies to increase brand awareness, customer acquisition, and retention.
  • Work closely with digital, product, and sales teams to align marketing efforts with overall business goals.
  • Create and present strategic marketing reports, dashboards, and executive summaries for senior management.
  • Support the planning and execution of campaign strategies, brand positioning, and product launches.
  • Evaluate emerging market trends and recommend innovative marketing approaches.
  • Utilize analytical tools such as Google Analytics, Power BI, Tableau, or CRM systems to extract insights.
  • Support budget planning and forecasting for marketing programs.

Desired Candidate Profile

Key Skills & Competencies:

  • Strong analytical and problem-solving skills with a strategic mindset.
  • Advanced Excel and data visualization proficiency.
  • Excellent communication, presentation, and stakeholder management skills.
  • Deep understanding of marketing channels — digital, social, content, and brand marketing.
  • Familiarity with marketing analytics platforms (e.g., Google Analytics, HubSpot, Salesforce).
  • Ability to work in a fast-paced, cross-functional environment.

Employment Type

    Full Time

Company Industry

  • Metals
  • Steel
  • Iron
  • Aluminium
  • Fabrication

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Marketing
  • Marketing Strategy Manager
  • Budget Management
  • Marketing Strategy Specialist
  • Digital Marketing
  • Marketing Planning Manager
  • Marketing Analyst Lead
  • Senior Marketing Strategist
  • Marketing Intelligence Analyst
  • Data Analysis

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EMSTEEL Group

Emirates Steel is owned by SENAAT, the UAE’s largest industrial conglomerate and a driving force for implementing the Abu Dhabi government’s industrial diversification policy. Strategically located in the Industrial City of Abu Dhabi, some 35 kilometers away from the heart of the city of Abu Dhabi, Emirates Steel is the only integrated steel plant in the UAE, utilizing the latest rolling mill technology to produce rebar, wire rod and heavy sections.

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Not Provided - NA

Industrial City of Abu Dhabi (ICAD) Musaffah ADGM Square, Al Maryah Island, Abu Dhabi, UAE, United Arab Emirates (UAE)