Senior Associate - MarTech Solutions ALDAR Properties PJSC

Strategy & Planning

• Develop and execute the MarTech roadmap aligned with the company s business and marketing goals.
• Assess emerging technologies and recommend tools to enhance customer acquisition, retention, and engagement.
• Collaborate with marketing, and product teams to define MarTech requirements.

MarTech Implementation & Management

• Lead the implementation, integration, and maintenance of marketing technology platforms (e.g., Salesforce, Hootsuite, Optimizely, Google Marketing Platform).
• Ensure smooth data flow between MarTech tools, CRM systems, and analytics platforms.
• Manage platform upgrades and oversee vendor relationships.

Automation & Campaign Optimization

• Build and optimize marketing automation workflows to improve lead nurturing and customer lifecycle marketing.
• Implement personalization and segmentation strategies to drive customer engagement.

Data & Analytics

• Oversee tracking, tagging, and reporting processes for marketing performance.
• Provide insights and recommendations using data-driven analysis to improve marketing ROI.
• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).

Training & Support

• Upskill marketing teams on using MarTech tools effectively.
• Serve as a technical consultant for campaign managers and marketing leaders.