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Senior Brand Executive

Yumamia Inc.

Posted on January 13, 2020

5 - 7 years Cairo - Egypt

Any Graduation. Any Nationality

Opening 01

Job Description

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To help shape the public image of Yumamia s services through branding strategies that are used for promotional or informational purposes.
• Also, to ensure that our brand remains recognizable, up to date and exciting to customers.
• In addition, making sure that branding is consistent across advertising and campaigns.
• Tasks include activities such as tracking of brand sales performance / Brand planning / new launches/brand communication/packaging/media & digital planning.
Main Job Duties:
• Responsible for all aspects of the marketing management/plans and development of the brand.
• Developing strategies and managing marketing campaigns across print, digital, online platforms, product design, and other advertising activities to ensure that our products and services meet customers expectations and to build the credibility of brands, in addition to increasing our clients database.
• Manage the activations of existing clients.
• Increasing retention and frequency of purchasing of our existing clients.
• Measures and report performance of all marketing campaigns, and assess ROI and KPIs
• Analyzes brand positioning and consumer insights, as well as trying to predict future trends
• Identify potential improvements by analyzing the market to take the brand further.
• Monitors market trends, research consumer markets, and competitors activities.
• Aligns the company around the brand s direction, choices and tactics job requirements
• Coordinate with our external PR agency on architecting and enhancing the company's social media presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
job requirements
5 to 7 years
Not Specified at least
Food and Beverage Production Internet/E-commerce

Internet / E-commerce / Dotcom

Sales / Business Development

Desired Candidate Profile

Qualifications Required,
• Bachelor s degree in Marketing or any related field.
• 5-7 years of experience, preferably in FMCG.
• Excellent command of English.
Skills and attributes,
• Strong communication skills.
• Excellent organizational skills.
• Creativity and the ability to produce innovative and original ideas.
• Team working skills.
• Experience with and an understanding of market research.
• Time and project management skills, including the ability to work on multiple projects at the same time.
• An ability to think strategically and come up with campaigns.


Senior Brand Executive


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Yumamia Inc.

About this Company
Yumamia Inc. was established in Delaware, USA and the platform was launched in August 2014 to serve the Middle East market
Yumamia is a food delivery app that offers junk-free and clean food using premium ingredients and top hygiene standards making clean eating the most con venient & affordable food choice for people everyday.
Food and Beverage Production
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