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Senior Brand Manager - Beverages (North Africa)

Pepsico

Posted on September 11, 2019

6 - 7 years Cairo - Egypt

Any Graduation. Any Nationality

Opening 01

Job Description

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Main Purpose:
The Senior Brand Manager - (North Africa) - MENA FOBO handling beverages will support the planning and execution of brand plans via project management, aligning cross functionally and managing agencies. Also expected to monitor and analyze brand KPI s including sales, share and consumer indicators.
Accountabilities:
• Monitor and analyze all brand KPIs covering Sales, Share and Consumer KPIs Develop brand scorecards
• Support in executing plans and consumer campaigns
• Support Marketing Manager in planning AOP
• Manage budget of assigned plan
• Attend consumer interactions (groups, in-home, market visits,..)
• Monitor, measure and report brand plans & competitive activities.
• A&M control and adherence
• Support in Org action plans to improve work environment / WLB (Healthy Living)
• Focus on BTL communication, packaging, social media/digital marketing and PR
job requirements
More than 6 years
Not Specified at least
FMCG Food and Beverage Production


FMCG / Foods / Beverages

Sales / Business Development

Desired Candidate Profile

Bachelor's degree in Marketing or any relevant discipline.
• Minimum of 6 years of Marketing experience is required.
• Proficiency in English language is required. Ability to communicate in French is a plus.
• Strong Analysis/Problem solving skills
• Excellent communication skills
• Team work & interpersonal skills
• Brand Management experience - consumer orientation
• Agency management exposure
• Exposure to Ad development and PR a requirement

Keywords

Senior Brand Manager - Beverages (North Africa)

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Pepsico


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