Senior Communications Officer-Marketing & Communications

Sheikh Shakhbout Medical City

Marketing activities Plans, organizes, and coordinates: project related events, exhibitions, campaigns/event management; advertising; promotional activities; sponsorship; marketing materials and marketing research

Collaborates with senior management and all concerned staff on developing material, plans, etc for the launch and marketing of new services

Maintains a close awareness of best practice and industry standards in the different functional areas, and develops the department towards these benchmarks.

Oversees the development of and gathering of relevant market reasearch and data to assist in rendering decision useful information in relation to marketing and communications strategies

Work closely with the MARCOM team on issuing RFPs for different services from external parties

Draft messages or scripts from senior executives for presentation to employees in written or spoken form

Ensure internal communications messages are consistent across all mediums and for different departments of the organisation

Communications activities Plan and implement editorial calendar

Prepare and publish articles that describe our company and products

Write clean, concise, well-polished content

Research industry-related topics and identify gaps in our content

Ensure all content is up-to-date

Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year

Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company

Determine sources for content creation (both internal and external)

Brand development, promotion and protection Manages the the group s and/or facility s brand identity

Establishes, promotes and protect the brand integrity of the group, region, and/or facility

Ensures that all users of the SEHA and/or facility brands are monitored for compliance with brand use guidelines

Seeks opportunities to promote the brand

Reacts swiftly and decisively in cases where the brand is treatened or compromised.

Oversees the implimentation of the SEHA and/or facility logo in signage, stationary, promotional items, exhibitions, sponsorships and related marketing and communications activities

Media Relations Establishes relationships with media representatives in the UAE and GCC markets in accordance with SEHA Policies and Procedures.

Public Relations Oversees and coordinates responses to press inquiries, development of press releases about SEHA and/or facility activities, published plans, controversies and marketing efforts in collaboration with senior managements and schedules all interviews with mediabr>

Handles public relations activities, and submits for approval all external communications to the appropriate delegate in accordance with the SEHA CG Framework

Event Management Approves all sponsorship activities that use the SEHA and/or facility brands

Proposes exibit schedule and participation levels as part of the budget process

Approves the budget and exhibit constuction standards for exhibitions including all artwork and supporting graphics to SEHA standards.

Planning Supports the creation, implementation, and delivery of the group s, region s and/or facilities annual marketing strategies/plans