Senior Creative Associate - Tryano Chalhoub Group

The Senior Content Associate is the right hand of the Content Manager in planning, developing, and executing creative and content strategies for Tryano.

You will be responsible for crafting high-impact content that drives engagement, enhances brand loyalty, and delivers measurable results. With a deep understanding of brand tone and strategic goals, you will ensure consistency and resonance across all communication channels.

Acting as the editorial lead for commercial copy, you will develop and maintain the storytelling thread across email, social, and in-store messaging, aligning all creative messaging with broader brand and business objectives.

• Partner closely with the Content Manager to plan, develop, and execute content and creative strategies for Tryano.
• Align and deploy Creative Content Calendar in coordination with Buying, CRM, Social, and key marketing moments and trends.
• Co-lead brand storytelling initiatives, ensuring a consistent and compelling narrative across all customer touchpoints.
• Own the brand s tone of voice, acting as its guardian across website, CRM, social, digital platforms, retail and PR communications.
• Write, edit, and manage engaging commercial copy across Men s, Women s, and Kids categories for emails, social, and in-store activations.
• Oversee the editing of all external communications, including press releases, marketing assets, and brand campaigns.
• Support the Marketing team with high-impact copy for internal and external communications, presentations and brand decks.
• Ensure all copy, across digital, print, social media, paid ads, and press, is consistent, SEO-optimized, and aligned with brand guidelines and tone.
• Work alongside the Content Manager to concept and implement campaigns to support business growth, target a specific audience and meet company objectives.
• Contribute to the brands content and customer experience, providing copy, and creative concepts that are engaging, innovative and empathetic to the customer mindset.
• Support the creative evolution by monitoring fashion trends and providing concepts that help the brand remain fresh, competitive, and forward-thinking.
• Create concepts and visuals for shoots through styling mood boards.
• Prepare for upcoming photoshoots, ensuring all products and clothing are relevant, liaising with the buyers and store managers.
• Develop, implement, and monitor creative mood boards/strategy to increase brand awareness, improve Marketing efforts and improve sales.
• Collaborate with the Digital Marketing team and provide paid ad copy maintaining SEO best practices across platforms.
• Align messaging with brand partnerships, merchandising, and retail experiences to deliver a seamless 360 brand look and feel.
• Proofread, edit, and refine all content to uphold quality and storytelling standards.
• Assimilate insights from creative, buying, social and cross-functional meetings to inform content that supports brand vision and commercial goals.
• Ensure all partner and concession communications are aligned with the positioning of Tryano from a content and branding perspective.