Senior Digital Marketing Executive

Client of Talentmate

Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels.
• Manage and optimize SEO/SEM campaigns to improve online visibility and rankings.
• Oversee social media strategies to drive engagement and increase brand awareness.
• Collaborate with content creators to ensure alignment with marketing objectives.
• Conduct competitor analysis to identify new outreach opportunities and trends.
• Analyze marketing data and metrics to measure the effectiveness of campaigns.
• Ensure all marketing initiatives align with overall business goals and objectives.
• Lead the development of targeted email marketing campaigns for customer retention.
• Monitor industry trends and adapt strategies to stay ahead of the competition.
• Manage relationships with vendors and partners to enhance digital efforts.
• Report on campaign performance and provide actionable insights to stakeholders.
• Lead, mentor, and develop a team of junior marketing professionals.

Requirements

• Bachelor s degree in Marketing, Business, or a related field is required.
• At least five years of experience in digital marketing or related fields.
• Proven success in managing SEO/SEM, social media, and email marketing campaigns.
• Strong analytical skills with the ability to interpret marketing data effectively.
• Excellent communication skills, both written and verbal, are essential.
• Experience with digital marketing tools such as Google Analytics, AdWords, etc.
• Demonstrated ability to work in a fast-paced environment and manage multiple projects.