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Senior Digital Marketing Specialist

Superior Business Solutions

Posted on January 13, 2020

5 - 6 years Cairo - Egypt

MBA/PG Diploma in Business Mgmt(Marketing), Any Graduation. Any Nationality

Opening 01

Job Description

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Main Job Duties:
About the Job
• Develops strong and innovative digital marketing strategies, using SEO, PPC, social media, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on the latest marketing technologies and social media.
Digital Marketing Job Duties:
• Develop and implement SEO, Social Media, and PPC strategies
• Create and manage link building strategies, content marketing strategies, and social media presences
• Innovate and present new marketing platforms and strategies
• Develop engaging online content including click-bait, forums, videos, graphics, and blogs; monitor and analyze the content success
• Forecast marketing campaign growth and ROI for marketing campaigns
• Manage email and social media marketing campaigns
• Run Calls with expected clients
• Contact, interview, and hire third-party graphic designers, web designers, and videographers to create unique and engaging content
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
• Conduct E-Marketing campaigns.
• Utilizing a range of techniques including paid search, PPC, SEO (Search Engine Optimization (SEO).
• Setting up and optimizing Google Ad words campaigns,Keyword Research.
• Web Analytics using Google Analytics
• Establish our web presence
• Suggest and implement direct marketing methods
• Regularly track and get insights into competitors' strategies
• Develop and monitor ROI and KPIs
• Generate and prepare monthly reports on our marketing campaign s performance.
• High ability to drive traffic to company pages
• Liaise with Marketing,Sales teams to ensure brand consistency
• Stay up-to-date with digital media technologies and latest trends
job requirements
More than 5 years
Not Specified at least
Information Technology Services


IT - Software Services

Desired Candidate Profile

Not less than 5 years of experience at the same position as a senior digital marketing , Previously experience must be at software House company or Digital Marketing Agency .
• MBA , Google Fundamental , Marketing Diploma is MUST .
• Google Analytics knowledge and experience are a big plus .
• Must have experience of Google Ad words.
• Must be certified Google Ad words.
• Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
• Have a proven experience in SEO .
• Healthcare software experience is preferred .
• Graduated: BSc/BA in Marketing or Relevant Field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Keywords

Senior Digital Marketing Specialist

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Superior Business Solutions

About this Company
Empowered by the deep understanding of the Middle East Local and Regional market, SBS is an innovative, dynamic, and progressive company, founded by a team of professionals with solid and diverse experience locally and regionally, focusing on providing a wide range of health...
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Industry:
Information Technology Services
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