Senior Director

DU

1. Strategic Direction & Market Expansion

Develop and execute du s SME channel strategy aligned with enterprise sales objectives and national SME agenda.
Identify and lead business development opportunities in emerging regions (e.g., Northern Emirates, Abu Dhabi, Al Ain).
Drive new go-to-market initiatives to capture untapped SME segments, ensuring alignment with marketing, product, and operations.
Monitor market trends, competitor movements, and customer insights to refine sales strategy and performance.

2. Sales Leadership & Revenue Growth

Own SME revenue, acquisition, and retention KPIs across all channels.
Lead and inspire Direct Sales Teams to deliver consistent performance.
Oversee Telephonic Account Management (TAM) to drive cross-selling and retention.
Establish a strong partner ecosystem to extend du s presence across the UAE.
Ensure accurate sales forecasting, funnel management, and business reviews.

3. Channel & Partner Management

Define governance and performance frameworks for all SME sales channels.
Introduce scalable partner programs with transparent reward structures.
Collaborate with Marketing and Digital teams to modernize tools and automation.
Champion adoption of digital and omni-channel models to optimize efficiency.

4. People Leadership & Culture

Lead Sales Managers, Tele-Sales Leaders, and Channel Managers, fostering a culture of accountability and high performance.
Build leadership capabilities and succession pipelines.
Promote collaboration between field, telephonic, and partner sales functions.
Embed du s values of innovation, agility, and customer-centricity.

5. Entrepreneurs & Startups Market Development

Own the strategy and execution for the entrepreneurs/micro-business and startup segment
Build partnerships with UAE ecosystem players (e.g., Dubai SME, DTEC, Hub71, DMCC, RAKEZ, IFZA, free zones, incubators, banks/fintechs) to create founder-friendly offers and acquisition pipelines.