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Senior Executive - Performance Marketing

Starcom

Posted on June 12, 2019

2 - 3 years Al Kuwait - Kuwait

Bachelor of Business Administration(Management). Any Nationality

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Job Description

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Job Description
Role Responsibility:
Supporting the Performance Media Manager, you will bring to life original biddable media strategies in line with clients' goals and objectives. You will run the account, including implementation, optimization and execution of all campaigns (analogue & digital media).
Main Responsibilities:
• Assisting the performance lead in defining and delivering the PPC & paid social strategy for your clients, including the forecasting, budgeting & reporting processes to meet KPI s & targets.
• Managing daily spends across multiple Ad Word & Business Manager accounts, ensuring budgets aren t exceeded and KPI s are hit.
• Producing and analyzing an extensive suite of reporting based on individual biddable campaigns for all your clients.
• Having a test and learn approach to new digital marketing initiatives.
• Coordinating with the SEM team to optimize SEM campaigns, assess performance of keyword groups to ensure client activity is running to a high standard and define additional profitable opportunities for growth.
• Planning and executing paid search and biddable media campaigns.
• Tracking and implementing biddable media campaigns and communicating issues to relevant parties.
• Creating and liaising with clients regarding ad copy and keyword recommendations.
• Creating tracking tags for biddable campaigns.
• Attending WIP meetings along with your manager and other relevant team members.
• Assisting with the preparation of documents and presentations for face to face client meetings and presenting these updates to clients.
• Identifying opportunities to profitably increase client spend within paid search by optimizing campaigns and building strong relationships with clients.
• Providing analysis and reporting for marketing and promotional activity and making recommendations based on these results.
• Working closely with all local markets clients and counterpart teams so ensure relevant learnings are shared to maximize performance of client campaigns.
• Assisting with activities in channels beyond PPC (e.g. paid social, remarketing) where required.
• Researching and recommending new strategic SEM opportunities.


Advertising / PR / Event Management

Desired Candidate Profile

Qualifications
• Bachelor's Degree preferably in Digital Marketing, Management or Finance
• 2 years of experience in a similar role

Keywords

Senior Executive - Performance Marketing

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Starcom


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