Senior Field Marketing Associate

Stryker

The Senior Field Marketing Associate will be responsible for supporting the Neurovascular regional commercial teams in their execution of the annual marketing plan strategy and focus on responsive commercial support. Due to their interactions with the field and customers, they will support the collection and sharing of customer and product insights with their internal business partners.Essential duties & responsibilities:Developing the Strategy and Marketing PlanContribute specific analyses to aid in the construction of the regional marketing plan using the marketing plan template.Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.Provides metrics and updates back to the larger group on applicable individual segments of the process.Communication StrategyUnderstands the various types of communications objectives.Developing understanding of key communication channels and communication stakeholders.Supports the execution of consistent, effective communication with the regional commercial team.Supports the development of key communication messaging with a specific focus on the commercial organization.Serves as an additional contact for regional commercial team in support of Field Marketing ManagerCommercial Support and ResponsivenessDeveloping knowledge of the features and benefits of all the divisions products and service offerings to aid in responding to field requests.Basic knowledge of competitive alternatives.Utilizes all product resources and information to responsively support questions from regional commercial teams.Commercial EnablementFamiliar with the field commercial structure and the role of commercial activity in the overall marketing mix.Gathers information for documents such as presentations, proposals or product guides to support local/regional commercial teams.Developing ability to demonstrate product features or applications to commercial team or prospective clients.Customer EngagementParticipates in the execution of in-market customer interactions and experiencesDeveloping understanding of key regional Stryker faculty.Ability to support industry meeting and tradeshows on behalf of the division.Customer Centric DevelopmentLeverages strong customer and commercial relationships to understand needs and preferences.Advocates on the customer's behalf.Seeks help to support dissatisfied customers and address customer challenges within region.Regional Marketing InsightsDeveloping knowledge of the market and industry.Developing regional customer knowledge of their experience with divisions products.Gathers relevant customer segmentation and value proposition data.Supports collecting Voice of Customer and Voice of Commercial Teams on products, services and market trends.Gathers and presents market insights to key business stakeholders.Marketing ObjectiveCan generate alternative category definitions for the product or portfolio.Identifies whether a business goal meets SMARTI criteria.Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.Customer InsightsUnderstands the various reasons (variables) of why customers buy the product or service.Developing knowledge of regional customers and their experience with divisions products.Educates and demonstrates the benefits of key products to HCPs during workshops or trainings.Coordinates continuing education needs from the Region for workshops, product presentations, hands-on trainings with the products.Maintains and increases professional and technical knowledge by on-the-job training, attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.Education & special trainings:Bachelor s degree requiredMBA preferredQualifications & experience:2+ years of work experience required2+ years medical device or marketing/commercial experience preferredExcellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policiesDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)Fluent in English and Arabic (spoken and written)Strong strategic thinking, analytical skills, and problem-solving ability.Excellent communication, influencing, and presentation skills.High integrity, proactive mindset, and ability to work under pressure.Proficiency in Microsoft Office (Word, Excel, PowerPoint).Willingness to travel extensively.Experience in Neurovascular is appreciated.Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.