Senior Growth Director

Client of Skillsearch Arabia

Key Responsibilities

• Develop and implement a comprehensive growth strategy focused on user acquisition, retention, and revenue growth, aligned with company goals.
• Collaborate with cross-functional teams (Product, Marketing, Data, Creative, Programming, and UI/UX Designers) to execute cohesive growth plans.
• Stay informed about market trends, consumer behaviour, and emerging technologies to identify new growth opportunities.
• Lead a player-centric strategy to ensure sustainable active player growth and revenue, exploring both traditional and non-traditional audience expansion.

User Acquisition:

• Lead projects from concept through implementation, delivering impactful results.
• Shape community engagement strategies, customer support structures, and develop ASO (App Store Optimisation) methods.
• Oversee performance marketing campaigns across platforms like Facebook, Google Ads, TikTok, and influencer marketing.
• Design, execute, and analyse A/B tests to optimise user acquisition funnels.
• Build relationships with third-party partners to drive new install initiatives and churn prevention campaigns.
• Manage budgets to maximise ROI while scaling global user acquisition efforts.

Retention and Engagement:

• Develop lifecycle marketing strategies, including in-app messaging, push notifications, and email campaigns to enhance user retention and engagement.
• Work with product and live-ops teams to design features and events that promote player loyalty.
• Analyse user behaviour and segmentation to create personalised experiences.

Monetisation:

• Align growth efforts with in-app purchase (IAP) and ad monetisation strategies in collaboration with product and monetisation teams.
• Optimise pricing strategies, promotions, and virtual economy design to drive revenue growth.

Data and Analytics:

• Establish and monitor key performance indicators (KPIs) to measure growth and report progress to leadership.
• Use data analytics tools to uncover insights, measure campaign performance, and identify optimisation opportunities.
• Build predictive models and dashboards to forecast growth and revenue trends.
• Collaborate with Analytics and User Research teams to conduct quantitative and qualitative research, identify product opportunities, and define feature priorities.