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Senior Manager - Research and Consumer Insights

Publicis Groupe

Posted on September 12, 2019

5 - 6 years Dubai - United Arab Emirates

Bachelor of Science(Maths, Statistics). Any Nationality

Opening 01

Job Description

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Job Description
Responsibility and Focus:
The Senior Manager - Research and Consumer Insights is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. He/she will also be expected to host discovery sessions with stakeholders to understand the business needs. Additionally, he/she will be responsible for advising clients, developing new business, and maintaining and growing relationships with designated client accounts from a research perspective.
Main Tasks:
-Conceptualize, implement, analyze, and synthesize research that will help the business & client grow.
-Good understanding of brand performance metrics and how they are used to provide input into business planning/decisions.
-Collaborate with senior management to align research priorities with business goals.
-Conduct primary and secondary research using the best tools for the job, including interviews, focus groups, surveys, ethnography, etc
-Identify best research/data vendors via appropriate screening process.
-Responsible for providing best costs and maximizing profitability.
-Manage 3rd party data usage, budgets, contracts and relationships to ensure efficiency and relevance.
-Synthesize research findings into actionable insights.
-Perform categorical macro and micro trend analysis and deliver reports to the media teams.
-Keep up with and contribute to trends and innovations in media.
-Become an expert on current syndicated data resources, deploying relevant market knowledge across the organization.
-Advocate for high quality research throughout the organization and serve as a source of research guidance for other teams.
-Explore and launch new research methodologies including the use of new research tools in the digital space.
-Work independently and autonomously on a number of research projects simultaneously, as required.
-Manage the growth of the research practice and drive higher revenue.
-Manage both clients teams internally and clients externally to ensure timely delivery and accuracy.
-Arm the planning and strategic team with market & category information that will help them better devise campaign next actions.
-Proactively educate internal and external teams on research products and methodology.

Media / Publishing / TV / Radio / Outdoor / Digital

Desired Candidate Profile

Education and Experience Required:
-Bachelor s Degree in Statistics, Marketing, Communications, Economics.
-Minimum 5 years professional experience in market research, business analytics, statistical analysis.
-Minimum 3 years of experience in a market research agency.
-Strong familiarity and understanding of research methodologies: Face to Face, Online Panel, Focus Group, and In-depth interview.
-Ability to propose appropriate sample design for each research project.
-Experience pulling data from GWI, Brandpuls, Euromonitor, Similarweb, Narattiive etc
-Fluent in English.
-Ability to properly set expectations with stakeholder based on research scope, reporting schedules and follow through on delivery.
-Excellent written and verbal communication skills and proven ability to transform data into a concise, yet compelling story.
-Ability to synthesize information and produce insightful and accurate analysis and recommendations.
-Highly organized and impeccable attention to detail. Able to handle multiple projects simultaneously and deliver accurate reports without grammatical or data errors.
-Strong sense of responsibility, takes ownership, self-starter and proactive attitude.
-Good Mix of Technical Understanding, Business Sense, Managerial/Connecting and Interpersonal skills.
-Must be comfortable presenting insights to a variety of audiences.
-Skilled user of MS Office Suite including Excel, PowerPoint. Be comfortable with ambiguity.
-Think quickly, work efficiently, and collaborate often.
-Be passionate, professional, productive, and positive.


Senior Manager - Research and Consumer Insights


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Publicis Groupe

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