Senior Manager - Travel Trade

The Red Sea Development Company

Regional Market Strategy & Implementation:

• Develop and execute trade action plans for GCC and nearby regional markets, aligned with the
• global Travel Trade strategy.
• Identify and prioritize key regional trade partners to maximize awareness, reach, and conversion.
• Adapt destination-wide strategies to fit regional market dynamics and cultural nuances.

Partner Development & Engagement:

• Build and manage strong relationships with leading regional tour operators, DMCs, OTAs, and travel agencies.
• Support hotel operators in connecting with and contracting the right regional partners.
• Develop and implement co-op marketing and sales initiatives with regional partners.
• Conduct regular partner performance reviews and identify opportunities for growth.

Events & Activations:

• Lead the planning and execution of GCC and regional trade shows, roadshows, and B2B events (e.g., Arabian Travel Market, Riyadh Travel Fair, local roadshows).
• Coordinate operator participation to ensure unified destination representation.
• Drive lead capture and conversion processes from all regional events.

FAM Programs:

• Oversee the planning and execution of FAM trips from GCC and surrounding markets, ensuring strong operator involvement and measurable impact.

Stakeholder Engagement:

• Act as the liaison between hotel operators and regional trade partners.
• Collaborate with Destination Marketing, MICE, Customer Care, Comms, and Online experience to align regional activations with broader campaigns.
• Partner with regional tourism boards, airlines, and associations to leverage synergies and extend market reach.

Performance & ROI:

• Define and track KPIs specific to GCC and regional trade activities (market share, awareness, distribution reach, leads, and conversions).
• Deliver regular performance updates to the Senior Director Travel Trade and Executive Management.
• Ensure efficient use of budgets for regional activations with a focus on ROI.

Key Processes / Workflows

• Regional Market Planning & Execution
• Partner Engagement & Management
• Events & Activations
• FAM Trips
• Stakeholder Coordination
• Performance Measurement & Reporting
• Budget & Resource Management

Managerial Responsibilities:

• Supervise and guide regional executives or coordinators working on trade activations.
• Manage relationships with regional representation offices or agencies.
• Mentor junior staff and ensure professional development in line with organizational goals.
• Uphold compliance with destination governance, budgeting, and performance tracking processes.