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Senior Marketing Analyst

Client of Manpower Middle East

Posted on August 8, 2018

3 - 4 years Other - United Arab Emirates

Any Graduation. Any Nationality

Opening 01

Job Description

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Job Purpose
Over the last few years, we have worked towards laying a strong foundation within the online acquisitions eco-system through google search (SEM), Social Media channels (Facebook, Instagram, etc.) as well as Display banner advertising.
In addition, we tested in-housing model to enhance performance efficiencies within the online acquisitions funnel. We moved away from the agency model of execution of digital campaigns and in-housed Google Search (SEO/SEM) capabilities as well as managed complete digital acquisitions for a certain Digital Bank.
There has been a significant improvement across key parameters use of data to improve targeting, agility in campaign execution, actionable performance reporting, and campaign optimization as well as improvements in ROI. These were key challenges when we were dealing with the model when this was being managed by the media agency. Thus, there has been a growing adoption of this in-house model. We are now moving a step further to in-house always-on digital campaign for the company. This is aimed at improving our efficiencies on google search (SEM), Social Media channels (Facebook, Instagram, etc.) as well as Display banner advertising.
Overall Responsibilities include:
Understand business strategy and objectives and leverage available data to drive new high value business insights.
Generate insights and recommendations and present these to the relevant teams
Liaise with acquisition, retention, email, and web teams to understand overall objectives and provide a tagging and measurement strategy for Google Analytics
Support in understanding the full capabilities of the Google 360 suite and provide an implementation roadmap
Work with Digital Agencies to implement standard best in class web analytics and tracking framework
Create, analyze and interpret data reports from multiple sources.
Work closely with media team to ensure accuracy in data and reporting.
Develop digital attribution models
Improve digital performance by driving an always on performance marketing culture
Drive acquisition through sales and service insights for the web and paid channels
Perform as a dedicated analyst responsible for the timely and accurate collection, reporting and analysis of all digital data
Partner with Website team to develop tracking strategies for existing and upcoming site features across desktop, mobile and native mobile apps.
Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), and optimization techniques to analyze and optimize web and digital assets to drive marketing and sales performance
Proactively communicate and collaborate with internal customers to analyze information needed and functional requirements desired to deliver actionable recommendations and insights driven by data.
Implement analytics tags via the Dynamic Tag Management (DTM) tool.
Document tagging requirements and ensure appropriate governance for our web analytics implementations.
Experience with implementation of web analytics tools as well as data validation a plus.
Experience working on an ecommerce and/or banking site a plus.
Work with campaign management team to ensure leads are actioned and insights passed back
Closely monitor trends in key performance metrics including effective CPA, p/l and conversion rates. Monitor fluctuations and find marketing solutions to decline in performance.
Thoroughly understand digital traffic and acquisition channels and implement codes to be able to track the same
Transform and manage online customer journeys and experience
Create monthly performance reviews on digital acquisition performance
Main Tasks
Responsible for marketing and web analytic reporting and data standardization
Manage Budget Reporting and support optimization across digital channels.
Performance Measures
Drive Digital Share of business
Decrease in overall effective CPA by 15%
Key Results
Single Digital View of Customer & Marketing Efficiency across channels
Increased efficiency of Overall Digital Acquisition
Person Specifications:
Education:
Bachelors/ Master s Degree or equivalent degree from an accredited academic institution
Experiences
Around 3-4 years post qualification experience
Strong Digital Marketing professional
Banking sector client experience preferred
Experience of app downloads and e-commerce campaign preferred.
Knowledge & Skills
Technical
Managerial
Technical Qualifications
Strong understanding of Search Engine Marketing (SEM), Search Engine Optimization (SEO) process and Paid Social Marketing.
Knowledge of biddable programs and optimizing data gathered from both organic and paid sources
Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)
Expert Knowledge in using Digital Marketing Solutions (Google Analytics, Ad words, GSC, Tea Leaf, Facebook Business Manager) , Sitecore analytics
Knowledge of HTML/CSS and website administration
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Implement and administer search engine programs
Experience of working with Banner Advertising and Display
Expertise in performance monitoring / tracking and budget management
Proficient in Word, PowerPoint & Excel
Personal Traits
Demonstrable target driven approach to sales and ability to work under pressure
Excellent interpersonal skills - able to communicate effectively at all levels in the organization
Self-Starter in taking initiatives and follow through
Strong analytical mind with a problem solving approach with good
Behavioral Competencies
Structured thinker, able presenter, self-driven, Result oriented with a positive outlook and a clear focus on driving new initiatives and establishing impact and credibility
Strong drive to implement solutions in the most efficient manner, working with business partners throughout the company to assist in process development and implementation


Desired Candidate Profile

We are now recruiting for a Senior Marketing Analyst. You will be directly reporting to the VP Marketing Analytics & Digital Acquisitions.
Organization Unit Purpose
The world of marketing has significantly changed over the last few years and continues to evolve at a dynamic pace. With the exponential pace at which customers are interacting digitally, it has become critical for organizations to quickly adapt itself, become agile and enhance its internal capabilities guided by the 5Rs of Marketing to target the right customer with the right offer and right message through the right channel at the right time.
The CLM & Digital Marketing organization is expected to use customer data and insights to create a superior end-to-end customer experience for consumers. The unit operates in a data driven digital eco-system and is tasked to leverage cross functional competencies of analytics, digital marketing and insights to deliver on business objectives related to acquisition, cross sell and loyalty.
Within this unit, the Marketing Analytics & Digital Acquisitions function is responsible for:
Providing leadership in development and execution of a customer centric sales & marketing strategy roadmap
Maximizing CLM s revenue impact through shaping the commercial agenda, go-to-market development, campaign management, performance tracking & ROI
Driving strong marketing analytics framework to improve campaign and lead management efficiencies.
Owning the user experience on the bank s website to drive sales, service & engagement.
Managing redesign of the bank s website, while improving the usability, design, content and conversion rates
Growing the brand s online presence via digital activity and acquisitions in paid, earned and owned channels through analytics to improve the online awareness, consideration and purchase funnel
Job Purpose
Over the last few years, we have worked towards laying a strong foundation within the online acquisitions eco-system through google search (SEM), Social Media channels (Facebook, Instagram, etc.) as well as Display banner advertising.
In addition, we tested in-housing model to enhance performance efficiencies within the online acquisitions funnel. We moved away from the agency model of execution of digital campaigns and in-housed Google Search (SEO/SEM) capabilities as well as managed complete digital acquisitions for Liv Digital Bank.
There has been a significant improvement across key parameters use of data to improve targeting, agility in campaign execution, actionable performance reporting, and campaign optimization as well as improvements in ROI. These were key challenges when we were dealing with the model when this was being managed by the media agency. Thus, there has been a growing adoption of this in-house model. We are now moving a step further to in-house always-on digital campaign for the company. This is aimed at improving our efficiencies on google search (SEM), Social Media channels (Facebook, Instagram, etc.) as well as Display banner advertising.
Overall Responsibilities include:
Understand business strategy and objectives and leverage available data to drive new high value business insights.
Generate insights and recommendations and present these to the relevant teams
Liaise with acquisition, retention, email, and web teams to understand overall objectives and provide a tagging and measurement strategy for Google Analytics
Support in understanding the full capabilities of the Google 360 suite and provide an implementation roadmap
Work with Digital Agencies to implement standard best in class web analytics and tracking framework
Create, analyze and interpret data reports from multiple sources.
Work closely with media team to ensure accuracy in data and reporting.
Develop digital attribution models
Improve digital performance by driving an always on performance marketing culture
Drive acquisition through sales and service insights for the web and paid channels
Perform as a dedicated analyst responsible for the timely and accurate collection, reporting and analysis of all digital data
Partner with Website team to develop tracking strategies for existing and upcoming site features across desktop, mobile and native mobile apps.
Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), and optimization techniques to analyze and optimize web and digital assets to drive marketing and sales performance
Proactively communicate and collaborate with internal customers to analyze information needed and functional requirements desired to deliver actionable recommendations and insights driven by data.
Implement analytics tags via the Dynamic Tag Management (DTM) tool.
Document tagging requirements and ensure appropriate governance for our web analytics implementations.
Experience with implementation of web analytics tools as well as data validation a plus.
Experience working on an ecommerce and/or banking site a plus.
Work with campaign management team to ensure leads are actioned and insights passed back
Closely monitor trends in key performance metrics including effective CPA, p/l and conversion rates. Monitor fluctuations and find marketing solutions to decline in performance.
Thoroughly understand digital traffic and acquisition channels and implement codes to be able to track the same
Transform and manage online customer journeys and experience
Create monthly performance reviews on digital acquisition performance
Main Tasks
Responsible for marketing and web analytic reporting and data standardization
Manage Budget Reporting and support optimization across digital channels.
Performance Measures
Drive Digital Share of business
Decrease in overall effective CPA by 15%
Key Results
Single Digital View of Customer & Marketing Efficiency across channels
Increased efficiency of Overall Digital Acquisition
Person Specifications:
Education
Bachelors/ Master s Degree or equivalent degree from an accredited academic institution
Experiences
Around 3-4 years post qualification experience
Strong Digital Marketing professional
Banking sector client experience preferred
Experience of app downloads and e-commerce campaign preferred.
Knowledge & Skills
Technical
Managerial
Technical Qualifications
Strong understanding of Search Engine Marketing (SEM), Search Engine Optimization (SEO) process and Paid Social Marketing.
Knowledge of biddable programs and optimizing data gathered from both organic and paid sources
Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)
Expert Knowledge in using Digital Marketing Solutions (Google Analytics, Ad words, GSC, Tea Leaf, Facebook Business Manager) , Sitecore analytics

Keywords

Seo Social Media Sem Marketing Strategy Market Developmentiness Strategy Campaign Management Google Analytics Social Marketing

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Client of Manpower Middle East

ManpowerGroup is a leading global name in innovative workforce solutions and caters to the human resource requirements of both small and large organizations across various industries. Founded in 1948, ManpowerGroup has expanded its reach from one office to a strong international network of 3, 500 of fices in 80 countries. The company involves working with over 400,000 clients and 304 million associates every year and assists them in increasing the productivity of their businesses by providing them with human resource and services like training & development, recruitment & assessment, career management and workforce consulting.



The company has a vision to be a leader in the creation and delivery of innovative workforce solutions and services. The Group cares about its people and offers them various opportunities to develop their careers through proper training and planning.

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