Senior Marketing Executive

Informa Group Plc.

We are looking for someone who can contribute to marketing and events planning and delivery within the MENA region to maximize revenue and customer engagement based on commercial priorities and business opportunities. This includes reporting on the full range of evidence-based digital marketing activities as well as on the ground events, working with colleagues from our Commercial team and the wider EMENA Marketing group to ensure our marketing strategy is aligned to growth opportunities.

You will demonstrate an understanding of our customers and competition to inform marketing plans and make commercially driven decisions, working closely with internal stakeholders to contribute to team and departmental objectives, as required.

This role also plays a key part in driving demand for our researcher engagement activities, collaborating closely with Commercial teams and the MENA Marketing Manager to optimize the customer experience and maximize engagement with potential customers.

Key Accountabilities:

• Support the Marketing Manager in the roll out of our marketing strategy in the MENA region, focusing particularly on B2C marketing targeting academic researcher communities to drive submissions of journal articles.
• Work alongside our Commercial team to help manage our key customer events in the region and ensure our presence is effective at meeting joint goals.
• Manage external relationships with event organizers, negotiating pricing, securing contracts, and managing all technical and logistical aspects involved with securing space/sponsorship, and work closely with external agencies and/or graphic designers to manage the development/creation of event assets where relevant.
• Plan and implement subject/channel or team level project campaigns, building effective marketing campaign plan briefs for digital delivery teams which are specific and detailed.
• Have a collaborative approach to campaign feedback from channel specialists to enable continuous improvement.
• Manage a marketing budget effectively, ensuring return on investment.
• Work to measurable KPIs, measuring and reporting on progress linking to the achievement of organizational objectives. Play a leading role in developing regional KPIs for measuring ongoing success/effectiveness of events marketing.
• Maintain reports, budgets, trackers as required, analysing performance of campaigns, products, and activities carried out.
• Undertake and support market research to understand customer, competitor and market developments, feeding outcomes into own plans and those of the wider department.
• Build effective working relationships with colleagues, customers, potential customers and third parties.
• Contribute to the development of best practice within MENA, making recommendations as required, relaying voice of the customer feedback across the wider teams.
• Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, adapting activities in line with performance and evidence.
• Act as a role model and contribute to driving a culture of high-performance, taking responsibility to identify and develop skills gaps.
• Travel to professional development training, conferences, and exhibitions and/or carry out other customer-facing activities, reporting back as required.