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Senior Marketing Specialist

TPAY

2 - 4 years Cairo - Egypt

Any Nationality


, Posted on May 31, 2018 1 Opening

Job Description

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Drive the marketing activities for T-PAY, including but not limited to the overall online presence, web portal and social media usage. In addition, the role must support regional online marketing initiatives. In this position you will be working very closely with all T-PAY teams, technical, sales and operation to ensure the proper marketing framework is established thorough the business.
Reporting to the General Manager of T-PAY you ll be responsible for:
• Increase the brand presence
• Creation and maintenance of all assets (eg website, social media and online advertising) by yourself or thorough 3rd parties
• Drive all online marketing activities to Complement the Marketing Value proposition
• Ensure regional and global compliance for marketing activities
• Management of budget
In addition to the above activities you will also be required to manage the following activities:
• Social media usage for T-PAY and all related risk
• Special projects eg . Merchants control panel revamp
• Content creation and marketing
• PR releases and blogging
• Digital trends watch and check for relevance and monitor competition marketing activities


Industry Type : IT - Software Services
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing

Desired Candidate Profile

(2 4) years of experience in Digital marketing, preferable asset management or B-2-B telecommunication or payment industry experience
• Thorough knowledge of digital platforms and channels eg websites, apps, mobile, social media
• Online marketing expertise: Media planning, Performance based marketing, KPI setting and tracking, Agency management, Content marketing
• Understanding of Web analytics, social listening and tracking of digital marketing effectiveness.
• Passion for digital transformation and disruptive thinking
• Independent and proactive working style, while being able to collaborate. Solution oriented
• Very good communication and interpersonal skills (written and verbal) to interact with staff and senior management, English required (verbal and written)
• Very proactive, driven and committed team player
• Strong analytical, conceptual and project management skills
• Excellent MS-Office knowledge

Keywords

Public relations Online marketing Media planning Digital marketing Social media Content writing Usage Web analytics MS Office Analytical

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TPAY


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