Will define the strategic direction of the Brand s web store business and manage the execution of trading plans to deliver high impact web store market launch(s) and rapid customer and sales growth. A key commercial online business leader in the Central eCommerce team who is responsible for the web store P&L, delivering profitable sales growth through managing promotions and on site merchandising with the execution of a world class customer experience that is consistent with the host brand strategy(s) in all operating markets.
Responsible for trading the brand(s) web stores across multiple markets to meet business expectations. Will lead in the creation and execution of the commercial trading strategy, manage online lifecycle of products, drive improvements through analysis, planning and execution.
Will lead and manage the online channel commercial planning and execution for brand web stores in multiple markets and regions to achieve company financial and omni-channel business objectives.
Ensure on-site content strategy is fully aligned with omni-channel trade marketing calendar to maximize product launch visibility and effective campaign execution.
Manage the web store P&L s per brand and market.
Will own the annual P&L business planning for the web store brand(s) and markets Online.
Will work in conjunction with trade marketing Customer Acquisition and Retention teams to deliver the trade planning strategy to support the operational delivery of channel growth and optimization plans to deliver business growth objectives. Will optimize promotional messaging through the most effective channels. Ensure that promotional sales, profit and stock implications are forecast and tracked.
Work with the Acquisition Marketing Manager to ensure that the product/range/trading strategies are supported by the acquisition/marketing strategy for all trafficked channels - including SEO, PPC, Affiliates, retargeting and digital advertising.
Work with the Retention Marketing Manager, feeding into the eCRM strategy, email planning and segmentation / personalization from a stock and product perspective.
Ownership of on-site search, as well as cross-/up-sell tools and functionality with responsibility to analyze usage, disseminate insight to the wider trading team to refine and deliver CVR (Conversion rate) and AOV improvements.
Work collaboratively with the Content and Localization, Trade Marketing teams, Web Analytics and BI, and other members of the Trade Team to positively impact top line sales and KPIs.
Support the web store outlet strategy for brand(s) in line with terminal stock management and identify opportunities for online extended ranges.
Work alongside the brand(s) senior merchandise manager(s) to drive stock availability and efficiency across all delivery channels through effective planning and sales forecasting to ensure 100% ecommerce stock availability whilst optimizing the use of click & collect and other omni-channel distribution channels.
Actively provide reporting on all web store sales and key KPI s (Traffic, Bounce Rate, CVR, AOV, Sales and Margin) for web store markets delivering fast actionable plans to drive further improvement or respond to negative trading results to ensure business financial objective delivery. Will deliver post-event analysis in conjunction with the Acquisition and Retention Marketing teams to inform future promotion planning.
Will champion the use of web analytics and data insights to effect web site online merchandising decisions on a daily basis that deliver improvements in add to basket and conversion rates to support path to purchase improvements.
Responsible for providing guidance, coaching and personal development to the web store trading team, ensuring the development of necessary skills to create a high-performance trading team.
Identify and lead new web store commercial and omni-channel opportunities beyond current organizational thinking and act as a business lead to evaluate, prioritize, manage, develop, implement and test such initiatives.
Assess and propose functionality improvements like payment methods, content localization, and use of technology to improve digital customer experience and maximize online sales.
Experience and profile requirements:
8-10 years experience in B2C ecommerce in either omni-channel retail or pure-play in mature western ecommerce markets.
Ideal candidate comes from an online hypergrowth business based in digitally matured western markets, focused on leading and customer acquisition with multi-million USD online marketing budget responsibilities.
High performance track record as a leader with a keen interest in developing entrepreneurial talent and past experience successfully managing and developing high performance trading teams with the ability to work well with cross-functional teams.
Strong analytical skills and the ability to understand how to quickly translate data into actions.
Excellent communication and people management skills with a positive, proactive approach to intra- / inter-departmental collaboration.
Ability to meet tight deadlines and work under pressure to get results.
Professional profile: Analytical and numbers driven, with a very strong commercial acumen and traders mentality.