Senior Product Manager- marhaba The Emirates Group

As Senior Product Manager, marhaba, you will develop strong internal and external partnerships to ensure the product portfolio and positioning maximises sales through a clear understanding of the customer needs. You will lead and manage the team to deliver on growth and profitability objectives. You will drive the strategy for the product portfolio of dnata across new and existing markets and translate the strategy into clear deliverable plans, strongly focused on product differentiation and exceeding customer expectation. The product verticals that job holder will lead will be such as but not limited to: Dubai based marhaba Lounges, Meet/greet, Concierge, Visa, Alliance lounges.This role is part of marhaba Dubai, based at Dubai International airport Terminal 1 (dnata Headquarters).

In this role, you will:

• Identify, develop, and implement improvements to new and existing products and services to grow the market share and strengthen dnata s overall competitive advantage; and aligned with source market expansion in new regions liaising with Business Development and purchasing team.
• Implement, monitor and review an effective and aligned KPI programme to support the overarching business goals / objectives and strengthen the commercial awareness, support and value of dnata product across the wider Group.
• Contribute to the development of brand strategies and processes to meet the needs of the business and achieve revenue growth in collaboration with management, ensuring objectives and product plans are aligned with corporate vision.
• Lobby, influence and pro-actively contribute to product selection and pricing requirements for the regions, through high quality communication throughout the year and during brochure brief production based on regional market intelligence, operational dynamics and competitor activity, while remaining within the business customer segment target and yield strategy.
• Obtain strong customer insights through collaborating with the dnata Travel brands to develop an in- depth understanding of customer needs and priorities and how the business can better meet these needs to strengthen customer loyalty. Work closely with Commercial support to develop and implement the annual marketing plan.
• Proactively liaise with management to understand the strategic direction and business objectives and importantly, dnata s role within this framework. Develop and effectively execute the business product strategy to support and align with the overall corporate objectives and deliverables.
• Own the strategic relationship with the relevant teams to ensure clarity and alignment on product requirements, and clarity between roles and responsibilities, SLAs between all areas.
• Manage the team s performance through coaching, training, development, career progression and motivate by role modelling leadership / team-work behaviours. Manage the performance management process for staff across the section by ensuring quality and timely feedback and completion of PM reviews.
• Leverage and build synergies and optimise benefits across the wider dnata travel group brands to maximise synergies, growth and opportunities in the future. Design, monitor and review internal processes to implement best business practice to improve the efficiencies and effectiveness of the product team.