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Senior Social Media Specialist


Posted on January 13, 2020

3 - 4 years Al Kuwait - Kuwait

Bachelor of Business Administration(Management). Any Nationality

Opening 01

Job Description

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Job Description
Job Summary:
The Social Media Content Specialist will be responsible for developing and supporting highly effective organic and paid social media marketing campaigns that drive growth in the lead acquisition. You will work closely with the team, as well as internal and outsourced designers, copywriters and other social specialists, to deliver creative campaigns that drive business growth. Your primary metric is lead acquisition, but objectives include increasing and improving social traffic, engagement and brand awareness, specifically in the evolving career education marketplace.
Essential Duties and Responsibilities:
Metrics associated with this position are goals centered around lead generation, lead conversion, traffic is driven from content to site, post-performance, post volume, and social platform fans/followers
Knowledge and regular use of social platforms
o Facebook
o Instagram
o Twitter
o YouTube
Responsible for generating leads through social media channels, as well as the conversion of those leads
Create content (copy and graphics) that works for specific social platforms
Create images and use effective storytelling to create unified social media campaigns
Schedule and post content to various social channels
Assist in the creation and maintenance of social campaigns and track their success
Knowledge of and/or experience with Facebook Business Manager, Social Media Analytics, Google Analytics
Possess excellent working knowledge of MS Office, Google applications and various social media analytics options
Ability to multitask and prioritize daily, weekly, and monthly goals
Strong organization and planning skills
Possess a team attitude, but is self-driven
Exceptional written communication with superb grammar and punctuation skills
Strong attention to detail
Experience with social media presence and strategy
Ability to analyze measurement data and analytics to provide feedback and revise strategies



Desired Candidate Profile

Bachelor s degree in Business Administration, Marketing, Communications or a comparable combination of education and experience.
Minimum of 3 years of experience creating advertising and/or social media content for use across multiple platforms and social channels
Experience with business information systems and marketing automation platforms
Must be able to work effectively both as a team member and independently
A can do attitude and someone who adapts well to change with evolving responsibilities
Passion for social media marketing in all forms creating, curating, developing, distribution and analytics
Self-starter with speed ability to create content quickly (when needed) to seize real-time opportunities
Highly creative always trying out new things and finding creative solutions
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Senior Social Media Specialist


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