Senior Vice President, Head of Value Propositions & Lifecycle Rak Bank

Description
About the Role
We are looking for a dynamic leader to design, develop, and execute end-to-end value propositions for SME customers, driving product penetration, bundled offerings, and cross-sell across liability, lending, payments, and adjacent services. This role reports to Chief Commercial Officer - Business Banking and is pivotal to RAKBANK s ambition to increase primary banking relationships, improve share of wallet, and deliver differentiated market positioning in the SME space.
What You'll be Doing
Define and own SME proposition strategy aligned with the bank s overall vision
Develop bundled offerings and lifecycle campaigns to maximize customer lifetime value
Work with Lending, Payments, CX, and Digital teams to deliver cohesive, customer-centric solutions
Introduce partnership-led propositions (e.g., accounting software, POS integration) and digital enablement
Track KPIs such as cross-sell conversion rates, product penetration, and campaign ROI
Maintain highest standards of governance, risk, and regulatory adherence across all initiatives
Build and manage a high-performing team, fostering a culture of innovation and collaboration
Continuously monitor competitor offerings, market trends, and regulatory changes to inform proposition evolution
Drive integration of propositions into digital platforms for seamless customer journeys
Leverage data analytics and VOC (Voice of Customer) to refine propositions and improve experience
Establish dashboards and present regular updates to executive management on proposition success
Implement test-and-learn approaches, A/B testing, and feedback loops to optimize campaigns
What We're Looking For
Experience: 12+ years in banking with strong exposure to SME/Business Banking. Proven track record in product management, customer segmentation, and digital channels
Education: Bachelor s degree required; Master s preferred.