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SEO/SEM Specialist

Cajedu

Posted on August 9, 2018

3 - 7 years Cairo - Egypt

Bachelor of Science(Computers). Any Nationality

Opening 01

Job Description

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Objective & Responsibilities
• Improve the Ranking of the store in the search results.
• You will be joining a team that works between Egypt, Saudi Arabia, and UAE.
• Work from home and full time are 40 hours/week.
• You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
• You will also manage all SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
• Set SEO analysis market research and strategy
• Create the SEO plan
• Keywords research
• Perform liable back-links
• Creating content to improve the SEO
• Perform all relative activities to improve SEO
• Weekly/monthly reports
• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Keeping updated on both white hat and black hat SEO strategies.
• Review and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, infographics, etc.).
• Work with marketing to grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Manage both on-site and off-site search engine optimization (SEO) for the store.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.


IT - Software Services

IT Software

Desired Candidate Profile

Experience at least three years in SEO
• Previous work experience in e-commerce.
• Knowledge of growth hacking and previous application is a plus
• To have the time and the dedication to complete the requested tasks on time
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Proficient in Google Analytics and Google Search Console
• Experience with keyword research and tracking keyword rankings
• A deep understanding of mobile strategy (responsive web design) and how it relates to SEO
• Bachelor s degree
• Prior experience in content marketing.
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills

Keywords

Javascript HTML Web designing SEM Online marketing PPC Link building Social media Google Analytics Market research

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