Services Marketing Manager

Client of Talentmate

The Services Marketing Manager plays a crucial role in driving the marketing strategies and campaigns for service-based offerings. This position is responsible for creating brand awareness, generating leads, and enhancing customer engagement through various marketing channels. The ideal candidate possesses strong strategic thinking and creativity to design and implement effective marketing plans. Being at the intersection of service delivery and customer interaction, this role requires an individual who can work closely with cross-functional teams including sales, product development, and customer support. The Services Marketing Manager is tasked with maintaining a deep understanding of market trends and customer needs to tailor services that provide value. Their ultimate goal is to ensure the company's service offerings meet business objectives and deliver exceptional customer experiences.

Responsibilities

• Develop and execute comprehensive marketing plans for service offerings.
• Collaborate with product development teams to align on service features.
• Create and manage digital marketing campaigns to increase service visibility.
• Conduct market research to identify new service opportunities and trends.
• Work with sales teams to optimize lead generation and conversion tactics.
• Analyze marketing metrics to measure campaign effectiveness and ROI.
• Coordinate events and promotions that enhance customer engagement with services.
• Develop content that effectively communicates the value of services offered.
• Manage budget and resources allocated for service marketing activities.
• Ensure strong brand messaging consistency across all marketing channels.
• Lead initiatives to improve customer acquisition and retention strategies.
• Regularly provide updates to senior management on marketing progress and results.

Requirements

• Bachelor s degree in Marketing, Business Administration, or related field required.
• Minimum of 5 years experience in a marketing role, preferably in services marketing.
• Proven track record of designing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and CRM platforms.
• Excellent verbal and written communication skills for cross-department collaboration.
• Analytical mindset with the ability to interpret complex market data.
• Creative problem solver with strategic planning skills to drive marketing efforts.