We are looking for Social Community Manager for Tim Hortons Brand.
About the job
A leading food and beverage international company is seeking a highly motivated and Social Community Manager, creative individual with experience and a passion for connecting with current and future customers. Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected consumers.
Social Community Manager responsibilities and duties
•Manage social media marketing campaigns and day-to-day activities including:
•Develop relevant content topics to reach the company’s target customers
•Create, curate, and manage all published content (images, video, written and audio/podcast)
•Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
•Conduct online advocacy and open a stream for cross-promotions
•Develop and expand community and/or influencer outreach efforts
•Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
•Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels
•Create and manage an online review funnel for building online review sand reputation
•Monitor online reviews and respond to each review timely and with care
•Analyze key metrics and tweak strategy as needed
•Compile reports for management showing results (ROI)
•Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
•Monitor trends in social media tools, applications, channels, design and strategy
•Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management
•Analyze campaigns and translate qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
•Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.