Social Media And Retail Marketing Manager

Nissan Motor Corporation

As the Social & Retail Marketing Manager, you will be responsible for driving brand visibility, engagement and conversion across digital and retail touchpoints. You will lead the development and execution of social media Always-On, influencer collaborations and retail marketing initiatives that align with Nissan's regional strategy and deliver measurable results across the region but also ensure partners have robust plans to complement Tier 1 marketing plans.

Main tasks and responsibilities (Including team management if any):

Retail Marketing:

• Ensuring integrated approach to NMEF/NSC communications
• Streamlining NSC marketing plans alignment with NMEF BP planning
• Coordination, approval, support and governance of NSC Marketing activities
• Market Visits to promote efficiencies for both NMEF and NSC in activity and budget
• Adhoc Projects to promote sustained profitability at NSC; eg. Run-Out / Recovery plans, local activations, Tier2 and Tier3
• Progression of: Retail Marketing Guidelines, Regional Quaterly Outlook, Retail M&S Meetings
• Co-Op fund management & ensuring of budgets being planned and spent in due time
• Drive footfall and conversion at dealerships through seasonal/tactical campaigns;
• Ensure visibility on performance and spend per market to report internally in monthly PRMs

Social media technical and marketing craft:

• Manage regional Social Media channels (Meta, TikTok, YouTube, Snap etc) to grow audience engagement and reach
• Highly analytical and strong understanding of platform performance metrics through the use of our social tool
• Constant knowledge & learning in the latest trends/features of all platforms and liaise with partners and creative agencies to ensure best-in-class content and performance
• Provide direction and relevant insights to guide social media efforts and integrated marketing communications planning
• Monitor Nissan competition in social and be aware of market changes and developments
• Responsible to ensure regional social media strategy is cascaded and aligned with all partners to ensure consistent communication across Nissan;
• Audit all partners' social media pages to ensure guidelines are adhered to, tone of voice respected & the brand is represented correctly and consistently
• Ensure learnings on social media performance, trends and sentiment are taken into account and studied to guide decision-making and optimize standard

Internal Integration:

• Ensure that all parties (within NMEF Marcomm) are strategically aligned across all platforms to deliver the best social marketing solutions
• Be the point of contact when it comes to everything social internally and with all our partners to satisfy NMEF ambition on owning Brand Love
• Close coordination with the Retail manager to ensure the right synergies are built and all partners are up-to speed with Social
• Coordinate with CMM, Sales & PR on both Retail and Social to ensure all adheres to the brand is aligned