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Social Media Executive

Union Group

1 - 3 years Cairo - Egypt

Bachelor of Commerce(Commerce), Bachelor of Business Administration(Management). Any Nationality


, Posted on May 16, 2018 1 Opening

Job Description

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Summary of Role
The social media specialist is responsible of achieving customer engagement and enhancing the website traffic; through setting up and optimizing company pages, creating ads and analyzing the campaigns insights.
Essential Duties and Responsibilities
• Generate, edit, publish and share daily content as original text, images, video and others that encourage audience engagement and let them take an action
• Optimize the company s social media pages on the different platforms to increase the visibility of company s social content.
• Generate ideas to reach a high organic reach (viral reach).
• Coordinate in creating editorial calendars.
• Improve the ads results by capturing and analyzing the social data/ metrics, insights and best practices for the company s and the competitors social media pages.
• Collaborate with Ecommerce and SEO to improve the advertising triangle performance.
• Drive the online customers to be directed to the E commerce website.


Industry Type : Media / Publishing / TV / Radio / Outdoor / Digital
Functional Area : Advertising / Media Planning / PR

Desired Candidate Profile

Job Specifications
• Minimum of 1-3 years of proven experience in social media marketing
• Bachelor degree in Business Administration or faculty of commerce.
• Marketing Major is a plus
• Strong knowledge with the business applications of social media platforms (Facebook, Twitter, LinkedIn, etc.)
• Strong written and verbal communication skills.
• Up to date to recent social media techniques and strategies.
• Content creation experience is a plus.
• Minimum of 1 year experience in media buying and creating social media ads on different platforms.
• Strong knowledge of Ads bidding strategy.

Keywords

Market research SEO Social media marketing Bidding Customer engagement Social Media Executive Business administration Business applications E-marketing Advertising

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Union Group


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