Social Media Manager/Content Creator Confidential

Key Responsibilities Content Creation Produce high‑quality content including photos, videos, reels, property tours, and lifestyle visuals. Write engaging captions, scripts, and marketing copy tailored to each platform. Create branded templates, infographics, and promotional materials. Collaborate with agents to gather property details and highlight unique selling points. Social Media Management Manage daily posting across platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube). Plan and execute monthly content calendars aligned with marketing goals. Monitor trends in real estate, design, and social media to keep content fresh. Respond to comments, messages, and inquiries to maintain strong engagement. Lead Generation & Marketing Develop campaigns that attract buyers, sellers, and investors. Optimize content for reach, engagement, and conversion. Run paid ads (optional depending on company) to boost listings and brand visibility. Track and report performance metrics such as reach, engagement, and lead quality. Brand Building Maintain consistent brand voice, tone, and visual identity. Highlight company achievements, agent profiles, client testimonials, and community involvement. Build relationships with influencers, photographers, and media partners when needed. Real Estate Support Create marketing materials for listings: brochures, flyers, property videos, and open house promotions. Support agents with personal branding content. Stay updated on market trends, new developments, and competitor activity. Skills & Competencies Knowledge of social media algorithms and analytics tools. Understanding of real estate marketing and buyer psychology. Soft Skills Creative mindset with strong storytelling ability. Excellent communication and copywriting skills. Ability to work under tight deadlines and manage multiple projects. Strong attention to detail and brand consistency.