SOCIAL MEDIA MANAGER Gautam General Trading LLC

POSITION SUMMARY
This position is responsible for maximizing our brand visibility and its connection with the desired targeted audience and
increasing engagement on Social Media platforms, while bringing more users to our pages. The job role also includes
maintaining clear intent and strategic direction for each Social Media campaign, in order to drive sales and build brand
awareness.
DUTIES AND RESPONSIBILITIES
Social Media Management (20%)

• Demonstrate a strong understanding of major social media platforms (Facebook, Instagram, YouTube, Twitter/X, Google, etc.) and how to leverage each for different business needs.
• Monitor, moderate, and respond to audience comments.
• Manage collaborations and partnerships with other brands.
• Create and post high-quality visual content, including videos and images.
• Oversee day-to-day social media activities, ensuring brand consistency and timely content delivery.
• Build and maintain a strong online brand presence across all channels.
• Contribute weekly blog posts aligned with the company’s content strategy.
• Assist in preparing and analyzing social media performance reports.

Marketing Strategy & Brand Development (20%)

• Develop new marketing strategies that strengthen brand identity and support company goals.
• Create and implement marketing strategies for company projects, websites, and social media.
• Manage communication with influencers and potential partners.
• Identify growth opportunities and ventures where the brand can gain exposure.
• Analyze campaign and marketing data to measure efficiency and performance.
• Oversee the creation of marketing materials, including branded stationery, website updates, exhibition stands, and Amazon/Noon store management.
• Research new online media opportunities such as mobile platforms, blogs, and forums.

Exhibitions & Events (10%)

• Develop visual concepts for all exhibitions and coordinate with contractors to build exhibition stands.
• Manage pre- and post-production activities, including setup and dismantling of displays.
• Handle event-related tasks such as exhibitor badges, visitor badges, giveaways, and product/brand selection for exhibitions.
• Ensure smooth management of the exhibition space and maintain organization throughout event days.

Ad-Hoc Tasks (10%)

• Support urgent marketing or communication tasks assigned by management.
• Assist with administrative duties related to marketing, events, or social media.