Social Media Manager
Virtucruit
Posted on 27 Oct
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Strategy & Planning
- Develop and implement comprehensive social media strategies aligned with brand objectives and campaign goals.
- Identify target audiences, content pillars, and platform-specific approaches to maximize engagement and growth.
- Stay updated on social media trends, emerging platforms, and best practices to ensure the brand remains relevant.
Content Development & Management
- Oversee the creation of high-quality, engaging content (copy, visuals, video, stories, reels, etc.) tailored to each platform.
- Collaborate with creative, design, and content teams to ensure brand consistency across all channels.
- Manage the social media content calendar to ensure timely posting aligned with campaigns and events.
- Write or review captions, hashtags, and tone to ensure messaging accuracy and engagement effectiveness.
Community Management
- Oversee daily community engagement across platforms responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
- Foster meaningful online conversations and manage brand reputation.
- Monitor and manage potential crises or negative feedback professionally.
Performance & Analytics
- Track, analyze, and report on social media performance metrics (reach, engagement, followers, conversions, etc.).
- Use insights to optimize content strategies and improve overall performance.
- Prepare regular performance reports and recommendations for internal teams or clients.
Paid Social & Campaign Support
- Manage or coordinate paid social media campaigns across Meta, TikTok, LinkedIn, X, Snapchat, and other platforms.
- Work closely with performance marketing teams to align organic and paid efforts.
- Optimize campaigns based on performance data and audience insights.
Collaboration & Leadership
- Collaborate cross-functionally with marketing, PR, creative, and performance teams to ensure cohesive storytelling.
- Manage and mentor junior social media executives or content specialists.
- Support influencer collaborations and partnerships where relevant.
Desired Candidate Profile
Qualifications & Skills:
- Bachelors degree in Marketing, Communications, Digital Media, or a related field.
- 4-7 years of professional experience in social media management within an agency environment. Prior agency experience is a must.
- Proven track record of managing and growing social media accounts for established brands.
- Deep understanding of major platforms Instagram, TikTok, Facebook, LinkedIn, YouTube, and X including algorithms, trends, and content best practices.
- Experience with social media management and analytics tools (Hootsuite, Sprout Social, Meta Business Suite, Later, Sprinklr, etc.).
- Strong copywriting, visual storytelling, and creative direction skills.
- Familiarity with paid social, influencer marketing, and content production workflows.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication, organization, and project management skills.
Company Industry
Department / Functional Area
Keywords
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