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Social Media Officer

Gulf International Bank

Posted on November 5, 2019

2 - 3 years saudi arabia - Saudi Arabia

Any Graduation. Any Nationality

Opening 01

Job Description

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Description
•Help develop the social media strategy for the company ensuring it
aligns with the company s brand.
•Engaging with customers through the use of social media.
•Keeping up to date with advances in social media technology and the
latest social media platforms.
•Maximizing follower s social media platforms such as Facebook,
Twitter, LinkedIn, Google plus, etc.
•Ensuring that approaches to social media are relevant and
appropriate for each medium.
•Monitoring social media for customer comments both positive and
negative.
•Building reporting frameworks to evaluate return on investment on
the various platforms.
•Engaging with customers to resolve customer service issues and or
create positive PR opportunities.
•Continuous research into new relevant social media channels and
their impact on the brands marketing.
•Working with the marketing team to look at ways social media can
work within wider campaigns.
•Analyzing social media insights to guide future social media
campaigns.
•Developing a content calendar across all platforms ensuring a
constant supply of relevant content.
•Holding workshops for the wider marketing team to explain the
importance of social media and how it can impact their campaigns.
•Reporting on social media mentions of the brand internally
providing useful feedback to product and marketing teams.
•Searching social media for off-diary stories and content.
•Planning and delivery of community management
strategies through social media.


Banking / Financial Services / Broking

Advertising / Media Planning / PR

Desired Candidate Profile

Qualifications
Qualifications :
Bachelor degree in Marketing/ Business /
related
Experience:
•Considerable
marketing experience, ideally with associated qualifications
•Desired
but not necessarily relevant B2C / B2B experience with understanding of banking
related products.
•Previous
experience as a social media officer for similar organizations.
•Strong
understanding of content management systems.
•Excellent
understanding of digital marketing, optimization and how social media impacts
this.
•Articulate
and professional communication skills.
•Passionate
and results driven individual.
•Be able
to use and build MS PowerPoint presentations
•Have an eye for attention to detail.
•Use of Social Media tools
Skills:
•Excellent verbal, written and visual communications, presentation
and motivational skills; polished interpersonal and influencing skills
•Creative from an idea perspective, with an eye for design and an
understanding of the power of storytelling; an understanding and proven
experience engaging with and motivating Saudi s and other GCC nationals.
•Strong project management and organizational skills
•A good knowledge of marketing techniques and their application
including
•development of campaigns from inception to delivery
•Market research experience relating to product development and
route to market activity.
•Excellent communication skills with the ability to interact with a
range of audiences from across a number of disciplines
•Ability to utilise social media and web applications to support
market activity and corporate image
•Ability to exercise judgement, identifying and managing risk and
making clear,informed, appropriate, pragmatic and timely decisions within a
highly pressurised environment.
•IT literate: Familiar with using word
processing, databases, spread sheets, and web applications including email,
e-marketing, s-surveys, e-discussion groups, etc.

Keywords

Social Media Officer

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Gulf International Bank


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