Social Media Senior Specialist

The British University In Egypt

Job Responsibilities

- Plan, implement, and manage social media campaigns to enhance visibility, engagement, and follower growth.

- Plan, execute, and monitor paid digital media campaigns (including social media ads, Google Ads, and other online platforms) to maximise reach, engagement, and ROI.

- Monitor industry trends, competitors, and emerging platforms to identify opportunities for innovation and improvement.

- Ensure all content is consistent with the University s brand identity, tone of voice, and institutional messaging.

- Manage the social media content calendar and collaborate with creative teams and internal departments to ensure timely and relevant content delivery.

- Oversee daily social media interactions, responding promptly and professionally to comments, messages, and mentions.

- Foster positive online engagement and strengthen community relationships.

- Analyse performance data, monitor ROI, and provide insights and recommendations for continuous improvement of digital campaigns.

- Ensure all digital marketing activities align with overall marketing objectives and KPIs.

- Collaborate closely with communications, public relations, and creative teams to maintain unified messaging across all digital channels.

- Support marketing campaigns, events, and announcements through tailored social media and digital strategies.

- Perform any other related duties as assigned by the line manager.

Job Requirements

Educational Qualifications:

- Bachelor s degree in Marketing, Communications, Media, Public Relations, or a related field.

Experience:

- 4 6 years of proven experience in social media management or digital communications.

Technical Skills:

- Demonstrated success in developing and executing social media campaigns for brands or institutions.

- Experience with paid media campaigns and performance analytics tools.