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Social Media Specialist

APCO Worldwide

Posted on May 9, 2018

5 - 6 years Dubai - United Arab Emirates

Any Nationality

Opening 01

Job Description

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Looking for Sr. Social Media Analyst is responsible for managing all data reporting, social media listening and insights analysis for paid and organic social content of their brand portfolio. 5+ years of experience in social media monitoring and analysis. Bilingual speaker with excellent written and verbal communication skills. Previous experience working in a social/digital marketing agency is essential. Excellent understanding of social media platforms. Excellent report compilation skills including PowerPoint charts. Strong understanding of key social media analysis tools.
The Sr. Social Media Analyst is responsible for managing all data reporting, social media listening and insights analysis for paid and organic social content of their brand portfolio.
Key Responsibilities
• Should be able to use social data to research and evaluate potential markets for new product releases, businesses, acquisitions and further identify customer prospects for the client s products and initiative
• Ability to use their creativity and marketing skills to help generate brand awareness, sales and promote customer service through the social media networks
• Develop and implement dashboard reporting for all social media activity
• Support content & strategy teams by providing fact-based research & analysis that can be used to enhance day-to-day work
• Assist and work with the social media team in order to provide information about client insights which will enable to successfully develop campaigns for clients
• Transform data into insights by charting social media trends and anomalies around markets
• Create weekly/monthly reports and actionable summaries to inform business decisions
• Identify valuable metrics, KPIs and social benchmarks
Qualifications, Experience, Skills & Competencies
• 5+ years of experience in social media monitoring and analysis
• Bilingual speaker with excellent written and verbal communication skills
• Previous experience working in a social/digital marketing agency is essential
• Excellent understanding of social media platforms
• Excellent report compilation skills including PowerPoint charts
• Strong understanding of key social media analysis tools
• Ability to compare accuracy & performance metric of different tools
• Ability to write insights using executive writing style that is concise and brief
• Ability to show samples of previous work or at least speak in detail of the step by step process whilst working with clients
• Detail-oriented individual who reviews his/her work carefully, quality control is key
• Positive attitude towards challenges
• Self-starter with the ability to work independently and collaboratively with a team (energetic team spirit)
• Extremely driven with a desire to develop skills regularly
• Professional demeanor with high degree of comfort speaking with internal and external clients


Advertising / Media Planning / PR

Keywords

Digital marketing Customer service Facebook Email Linkedin Brand Awareness Monitoring Tools Manager Quality Control Content strategy

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APCO Worldwide


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