Sr. Manager - Strategic Ads Partnerships

talabat

You will expand Ads monetization beyond on-platform products by unlocking new demand channels for Key Accounts (e.g. agency, DSP, etc.). Treat these as commercial growth levers, not standalone products. Pilot, validate, and scale high-impact opportunities Feed successful models into GTM for broader rollout.

You are directly accountable for Ads revenue acceleration from the LCS segment. You will build account-level Ads strategies (not generic approaches). Define budget potential and targets per account. Track and drive monthly/quarterly revenue delivery. This is a number-carrying role, not a support function.

You will decide, for each account: how much to invest across which channel (on-app, vs off-app), across products (in CPC vs Display), what role each product plays (acquisition vs conversion vs branding), how budgets shift across seasons, campaigns, and business goals. You are expected to override generic recommendations where needed.

You will design custom packages (bundled products, pricing structures, pilots), lead negotiations with senior stakeholders on the partner side and with internal teams, including Commercial, Finance, Legal, and Billing on non-standard setups.

Surface account-specific gaps (pricing, targeting, reporting). Push for prioritization where justified by revenue impact. You do not define global product strategy - but feed into it.

Successful ownership here means establishing for our company that each account has a clear, structured Ads strategy and roadmap. Ad adoption would be planned and predictable, not reactive, and not limited to just the on-app channel. Single-threaded ownership on partner-facing Ads narrative is visible.

KPIs include:

• Ads revenue from Key Accounts (absolute €)
• % of total Ads revenue from Key Accounts
• Ads revenue per Key Account (avg + top cohort growth)
• Growth in Ads budget per KA (QoQ / YoY).