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Sr. Medical Marketing Manager -GCC

Client of Manpower Middle East

Posted on July 9, 2018

3 - 4 years United Arab Emirates - United Arab Emirates

Any Nationality

Opening 01

Job Description

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Our client is now recruiting for a Sr. Medical Marketing Manager -GCC . You will be directly reporting to the Marketing Director GCC
The Role:
To assure the long term growth of the company through the continuous development of Medical Marketing activities in line with the international company guidelines and brand strategies
To manage, coach and motivate the direct report to ensure the development
To work closely with the cross functional teams i.e. POS / Consumer and Digital Marketing, Coordinator, Area Managers, Commercial and Finance to achieve the common bigger business objective of growing the company in GCC.
To work closely with the HQ Marketing Manager to be continuously updated on new developments to seek opportunities for our region
The job description is the outline of key tasks and to be understood as a guideline, but shouldn t limit any tasks that could come up particularly related to the department
Geographical Scope:
Located in Dubai / UAE the Sr. Medical Marketing Manager will be responsible for the affiliates of the GCC markets, but also acting as a consultant to the distributor offices of the GCC
Principal Accountabilities / Main Functions:
Long Term Business Plan
Prepare, bottom up, the three year Medical business plan, by brand group and in agreement with Marketing Director, cross functional Marketing Managers, Area Managers, Commercial and Finance (to be done mid of each year)
Annual Medical Marketing Plan
Supervise the detailed category & competitor review from the MMM
Receive a proposal of Medical Marketing activities (in- and out-of-visit) and their measurable objectives, being in line with the global and regional strategies
Detail the annual Medical Marketing Plan within the three-year business plan and Business Plan of the respective year - including competitor analysis, brand investment, strategic priorities.
Develop the plan in cooperation together with the MMM
Monitor the activity performance and implement appropriate plan changes through the year
Together with other Marketing functions (Digital, POS, Consumer & Events) investigate synergizing cross-category campaigns to maximize the ROI
Ensure cross functional departments are aware and briefed on all activities, esp. Area Managers
Key Objectives:
In-visit strategy: - Provide the MRP with upgrade Tools per cycle, like iPad slides, sales speech, key messages, leaflets, poster, giveaways - Increase the efficacy of the MRP in terms of selling skills, product and skin pathology knowledge (cooperate with the Training Department ) and teach how to use the provided tools > to be more impactful with doctors and master the call
Out-of-visit strategy: Identify how to differentiate our MRP team from competition and implement accordingly. Enhance relationships with doctors via PR activities and events for an emotional bonding, but also via scientific sessions and congresses
Get closer to the field teams. Demonstrate to be the bridge between the Medical Marketing and the doctor with the MRPs
In-Visit-Strategy for Doctors:
Evaluate all tools on a regular basis and constantly improve for best results; Esp. propose clear sales speeches and key messages
Quarterly tool box: For each cycle supervise the development of sales speeches, key messages, iPad slides, leaflets, medical letter, giveaways Supervise the MMM to apply the defined GCC consultancy circle process and afterwards to follow-up on the implementation of the provided tool-box in the doctors call by the MRP
Double visit with MRPs: Understand the performance of the MRP in the doctor call. Evaluate the usage of marketing tools. Also do double-visits for market input, research or to track results. Do on a regular basis with reporting and suggestions for improvements
Regional Clinical Trials: Investigate and come up with suggestions for engaging doctors in prescriptions and to increase our market-share through trials. Give suggestions and find ways for implementations of trials .
Campaigns: Receive a full detailed report about each campaign or new project implementation on a regular basis in full and in time according to the agreed forms from the MMM. Report to your line manager
New Product Launches: Receive the tracking of the implementation, follow-up closely with the MRPs and doctors in the market to give full detailed continuous feedback reports in full and in time. Report to your line manager
Standard tools: Receive a constant update from your MMM of the tools in full and in time
Out-of-Visit Strategy for Doctors:
Advisory Board : ca. 1 per year. Develop the content, invite the doctors, organize the event (organization together with the Event Manager/agency)
Company s Academy: Develop this new concept for the company s GCC Develop the content organize speaker, organize the event, set-up CME accreditation (organization together with the Event Manager/agency)
Consultancy Board: ca. 1 per year. Supervise the development of the content, invitation of the doctors, organization of the event, steered by the MMM (organization together the Event Manager/agency)
Supervise the MMM to develop the concept, then the content per session, organize speaker, set-up CME accreditation, organize the event (organization together with the Event Manager/agency)
AV Actions: Receive the MMM to motivate the MRPs to execute, follow-up on the schedule, participate and report back to the MMM in full and in time
PR: Together with the MMM and the MRP Manages constantly understand the wishes of the doctors, improve current concepts/programs, bring new ideas. The handling/implementation will be done together with the MMM, the MRP Manager and the Events Manager/agency (case by case)
Other tasks:
Cycle Meetings: Develop the content, get feedback & input upfront, prepare and hold workshops and presentations to the MRPs. Split responsibilities with the MMM and oversee her activities
Conferences, Symposiums, Workshop : Cooperate with the MRP Manager of the other countries/distributors to select the best conferences to participate (also align with the activities of the HQ), develop the program, invite speakers, develop the booth, develop the handout material
BBMM: Participate in the annual company s Brand Manager Meeting for the Distributors to present the global / regional medical strategy.
HQ Extranet: Constantly receive input from MMM, keeping track of the content in terms of tools, products, medical letters, videos, etc.
MMM: For UAE: supervise the representative as Pediatric Project Manager and collaborate with the Consumer Marketing Manager
Key Opinion Formers (Hospitals & Pediatricians)
Execute the strategy
Dealing with the clinics & hospitals
For all events and activities, set clear KPI s upfront and align with the Consumer Marketing Manager


Desired Candidate Profile

Personal Characteristics:
Ability to work both autonomously and as a team member and coach
Has analytical and creative skills combined with an enthusiastic can do attitude
Excellent communication skills to manage diverse relationships locally, regionally and internationally
Broad set of commercial skills with a working understanding of all business functions and key business processes
Ability to spot patterns in data and take action as a result
Ability to prepare clear briefs with defined objectives
Ability to interpret results and act on them
I open to record and share learnings with the wider marketing team
Ability to lead a project/ team
Excellent skills to manage, coach and grow the direct report
Very good Medical Marketing background, ideally worked at Dermo cosmetic or at Pharmaceutical companies before

Keywords

Digital marketing Marketing strategy Pharma consumer marketing Procurement Analytical Marketing budget Clinical trials CME Operations

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Client of Manpower Middle East

ManpowerGroup is a leading global name in innovative workforce solutions and caters to the human resource requirements of both small and large organizations across various industries. Founded in 1948, ManpowerGroup has expanded its reach from one office to a strong international network of 3, 500 of fices in 80 countries. The company involves working with over 400,000 clients and 304 million associates every year and assists them in increasing the productivity of their businesses by providing them with human resource and services like training & development, recruitment & assessment, career management and workforce consulting.



The company has a vision to be a leader in the creation and delivery of innovative workforce solutions and services. The Group cares about its people and offers them various opportunities to develop their careers through proper training and planning.

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