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Trade Marketing Executive

Confidential Company

Posted on August 14, 2019

2 - 8 years Qatar - Qatar

Any Graduation. Any Nationality

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Job Description

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To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines.

In achieving customers' & shoppers' expectations and support the demand planning process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment).

To recommend actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub Category.

For proposing optimal Total Trade Spend (TTS) budgets for category by channel.

For preparation and implementation of new product trade launch and conduct pre and post evaluation.

To develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement.

To recommend clear promotional guidelines based on shopper understanding and current market knowledge.

To develop effective and efficient promotional activities and ensure all promotional investment is properly evaluated.

To monitor promotional trends, initiatives and competitor actions by Category, Sub Category, priority channels and strategic customers.

To recommend winning commercial propositions for the category, effectively communicating to the Customer Team and Sales Operation team as appropriate besides supporting implementation.

FMCG / Foods / Beverages

Desired Candidate Profile

Desired Candidate Profile:

The ideal candidate should meet the below requirements

•Excellent verbal and written communication skills (outgoing personality)

•Team player and the ability to work across different multi-media platforms and departments.

•Event management & Willingness to learn and develop with the role

•Ability to problem solve and ‘make things happen and Attention to details.

•Good in numbers and analytical skills. Passionate in Sales and Marketing

•Familiar with usage of MS-Office, especially MS- Excel & Power Point.

•Age Limit: 25 – 40

•Holding Valid Qatar Driving License.

Academic Qualifications:

• Bachelor’s degree in Commerce/Science


• Minimum 2-3 years of experience in Trade Marketing in FMCG industry.


Trade Marketing Executive Trade BTL TTS Total Trade Spend

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