Home Jobs in UAE Jobs in Dubai Trade Marketing Executive Jobs in Dubai Trade Marketing Executive

Trade Marketing & Visual Merchandising Executive

Ritchmont

Posted on August 8, 2018

2 - 3 years Dubai - United Arab Emirates

Bachelor of Business Administration(Management). Any Nationality

Opening 01

Job Description

EMAIL JOB
Email sent successfully.


MISSION
Responsible for the coordination and implementation of Officine Panerai s Trade Marketing strategy in line with the regional objectives, HQ guidelines and the defined budget, with the aim of maximizing the brand s exposure/visibility at the Points of Sale and build the brand s image in the specified territories (Middle East, Indian Sub-Continent and Africa).
MAIN RESPONSIBILITIES
Strategy:
• Adaptation of the global Trade Marketing strategy into local and implementation of the annual regional calendar
Trade Marketing:
• Manage Boutiques and Shop-in-shop placements, buildings and their maintenance
• Manage boutique, SIS projects, architect in charge, maintenance contractor and liaise with store planning department in Panerai HQ.
• Create merchandising mapping for retailer and boutiques, ensuring all Panerai doors are merchandised as per brand guidelines.
• BTQ and POS maintenance - Develop a Refurbishment and internal & external retail-network upgrade plan.
• Visit Boutiques and POS regularly to maintain perfect brand visibility/experience.
• Maintain brand guidelines and image across all POS.
• Supplier/Partner Management: Manage and build strong relationships with agencies and partners, update contracts and follow up payments and execution of works
• Competition analysis, benchmarking & best practices
• NSI System Management:
• Pricing Updates
• Item Creation
• Transfers (Watches, VM, PLV etc)
Visual Merchandising:
• Supervise Regional VM implementation in all SIS and BTQs
• Elaboration and follow up of the animation plan per country
• Annual orders, follow-up with HQ and dispatch planning for publication, gifts and PLV
• Make sure boutiques, point of sales have all current available POS and print material in stock (Brochure, Limited Edition Book, give Away, welcome cards, trade catalogue, product signs )
• Implement displays in boutiques as per VM Calendar and planograms provided by VM Manager
• Conduct frequent boutique visits to check on display conditions and maintenance
• Adherence to display guidelines by boutique staff
• Conduct display reports after every visit and share with Head of Marketing and Communications
• Verify availability of POSM stock in boutiques
• Preparation of training materials for retail staff (working closely with commercial team).
• Control VM Budget and follow up
• Place orders and follow up on production of visibility tools
• Logistic and warehouse : manage stock and storage
• Competition analysis, benchmarking & best practices
Events:
• Local Activation: Implement local, relevant and integrated activation Plans/Calendars for each market and execute throughout the year hand in hand with HQ and local communications team
• Preparation of POS material/props/setup for events and exhibitions
Reporting and Training:
• Manage and implement reporting for Trade Marketing (existing POS and new openings), VM (quarterly reports & HQ needs)
• Manage and implement a detailed training calendar for specifically VM across the region and on a regular basis
• Ensure implementation and training across the distribution network (order forms)
• Reporting on data and industry trends relating to trade categories.
• Prepare reporting presentations on a regular basis for specific projects, at the demand of Brand management or the Business Plans
Budget:
• Coordination with VM Agencies & dealers (Invoices, follow up on artwork & layouts)
• Follow up of trade budget and Marketing invoice process, follow up, vendor form creation, copy & transfer to finance department
• Control and optimize Capex Budget, A&P and T&E.
AREA SCOPE
• Geographical area under responsibility: Middle East, India, Africa
• Number Point of Sales: 13 boutiques and 28 POS wholesale
PROFILE
• Education: Bachelor's degree of Marketing/Business Administration
• Required experience: 2 to 3 years marketing experience (in Luxury Business is favourable)
• Fluent in English and Arabic
• Able to travel to all Middle East/GCC Countries and India.
• Systematic and Thorough
• Detail-oriented
• Confident / Positive / Enthusiastic / outgoing approach
• Team player
• Works with integrity and ethically and upholds organizational values.
• Follows policies and procedures
• Good negotiation and interpersonal skills
• Good Presentation skills
• Good written and oral communication skills
• Good time management: Must have the ability to work to deadlines and adapt to changes at any stage throughout a project
• Has the ability to build relationships with clients of different cultures and backgrounds


FMCG / Foods / Beverages

Keywords

Distribution Network Visual Merchandising Trade Marketing Marketing Strategy Brand Managementlesale Sis Animation Executive Merchandisinginess Administration

REPORT THIS JOB

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information.We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com

Ritchmont


View Contact Details
Additional Information Required

Employer has requested some additional information along with your application for this job

Login to Naukrigulf

Continue using

All your activity will remain private

or