Key Accountabilities & Activities:
Plan and execute the Large Screen strategy according to the company’s & individual segment objectives.
Strategic management and development of the Large screen product portfolio, offering & lifecycle management for large screen.
Work with Sr. Director and Lead the large screen budgeting, business & roadmap planning.
Be product owner for large screen throughout the life cycle. Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy.
Full P&L ownership of large screen product portfolio.Initiate customer insight and market research for supporting business objectives.
Lead requirements; build the brief for the Market Research projects.
Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.Be accountable for tracking SS revenue targets and the performance of post-paid SS segment.
Work with the performance measurement team to implement and oversee analytics and KPI's for post-paid SS segment respective initiatives.Set the pricing strategy along with the Pricing team and positioning for the post-paid large scree offering.
Owning and monitoring large screen subsidy budget.
Align with pricing team for the right large screen products pricing tactics and actions in order to deliver the objectives.
Align pricing with the other segments and overall pricing strategies.Define and socialize postpaid SS core value proposition based upon customer feedback and market data.
Align with cross-functional leadership to leverage key initiatives in other areas of the business that could enhance the overall SS value proposition.
Develop comprehensive roadmap in the area of SS postpaid that is based on company goals to become leader in digital products offering space.
Lead and execute Engagement Documents (ED) for new SS product launches.
Approve Product Description Documents (PDD) for the Product Development team for technical implementation.
Assist in technical implementation as required by the leading PD team.
Approve RFBT and TRFS for new product launches.Work with Senior Director to Develop and implement the large screen Business Plan & Yearly Activity Roadmap.
Responsible for subscriber target, acquisition & revenue for the large screen segment.
Manage large screen customers ARPU development through strategies and tactics built on and using segmented offering, penetration, usage, recharge, bundling, packs, pricing, etc.
Use Customer Segmentation for the Segment as per customer value segmentation, Customer behavioral segmentation, Customer life cycle segmentation & Customer Value migration.
Develop compelling large screen positioning and value proposition and selling tools. This can be for acquiring new customers, as well for existing base to enhance revenue. Develop business plans and product positioning in the marketplace.
Build & execute Engagement Documents & business cases for any new product or promos for large screen product as per the roadmap.
In sync with Senior Director Set the scope & objective for the large screen segment, schedule in financial terms of segment-related activities with the purpose to secure necessary operational involvement and resources from that particular Function.
Accountable for revenue attainment with profitability and success of large screen product or group of products through development and execution of comprehensive marketing plan.
Set quality KPIs and drive sales to achieve quality customers.
Existing base revenue enhancement by identifying opportunities or by solving gaps with segmented promotion approach.
Set device strategy for the segment along with the device team. Track KPIs for large screen device stock management.
Work closely with GTM teams to propose complete offers
addressing all customer needs.
Interact and set business requirements for third party suppliers, vendors or partners.
Coordinate with all relevant departments on launching a promo/product.
Lead quality and business analysis to set targets for a new product/promo launches
Tweak product/promotion to achieve the set target for acquisition.Develop post launch analysis and take corrective actions.
Monitor and report segment KPI and status against targets and budget.
Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyse how these impact market share. Recommend and implement changes required to be competitive.
Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.
Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution.
Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization.
Attend Operations and Marketing division meetings as required.
Proactively take responsibility for self-improvement by staying well informed of developments, knowledge and innovations in relevant field of expertise.
Attend Training Programs, Courses, and Seminars, conferences, vendor meetings, User Groups and presentations to be ready with the latest business ideas.
Other duties as reporting directed by the line manager or other top management members.